Search Engine Marketing Firm iProspect Sets Up Shop in Japan

iProspect Global Expansion Represents Major Search Upgrade for Asian Market

Boston, MA (PRWEB) November 17, 2008 -- iProspect, the Original Search Engine Marketing Firm, today announced the launch of iProspect Japan. The new office is part of iProspect's continued worldwide expansion designed to offer marketers a seamless global search engine marketing solution.

Beginning with the opening of iProspect Netherlands in 2005, iProspect continues to bring their experience, technologies, and expertise to major international markets. Today, the search engine marketing firm has 22 Offices in 18 Global Markets, including Boston, San Francisco, Chicago, Dallas-Fort Worth, Canada, Spain, Sweden, Belgium, Germany, the Netherlands, Denmark, Norway, Hungary, Hong Kong, Japan, Malaysia, Singapore, and Australia.

The launch of iProspect Japan signals a sea change in the Asian market

In essence, it represents a major upgrade for search marketers competing in this region.

Up to this point, marketers in that part of the world have had to make do with search offerings that lack the sophistication seen in the U.S. market. But all of that is about to change.

In Japan, the definition of search marketing is limited

Right now it is still just about rankings, and it is isolated from the rest of the marketing equation.

Obviously, that thinking is far behind what we see in the U.S. market, where a holistic approach rules. But by leveraging the technologies, expertise, and best practices that iProspect has invested in for the past 12 years, we can help marketers in the region embrace an integrated approach and reap the benefits of doing so.

The launch of iProspect Japan is not only an opportunity for large, global companies doing business in Japan

but also for local companies in the region seeking a global solution.

As part of the Isobar network, iProspect Japan collaborates with its sister digital agencies around the globe to offer marketers a seamless global search marketing solution. That can't help but translate into a competitive advantage for marketers ready to seize the opportunity.

Located in Tokyo, iProspect Japan has a number of clients, including Jetstar Airways, AKAO Hotels, and Acer, Inc. With the world's second largest economy, Japan has an overall population of 127 million, 88 million internet users, and a broadband penetration rate of 57 percent.

"In Japan, the definition of search marketing is limited," said Yusuke Akiba, Managing Director, iProspect Japan. "Right now it is still just about rankings, and it is isolated from the rest of the marketing equation." Akiba went on, "Obviously, that thinking is far behind what we see in the U.S. market, where a holistic approach rules. But by leveraging the technologies, expertise, and best practices that iProspect has invested in for the past 12 years, we can help marketers in the region embrace an integrated approach and reap the benefits of doing so."

Founded in 1996 and acquired by Aegis in 2004, iProspect is part of Isobar, a global network of leading digital firms. Collaboration amongst Isobar agencies offers marketers comprehensive and integrated marketing solutions that span all digital marketing disciplines. The launch of iProspect Japan brings the Isobar search marketing network to a total of 69 offices in 38 countries with over 600 search marketing specialists worldwide.

"The launch of iProspect Japan is not only an opportunity for large, global companies doing business in Japan," said Blair Currie, CEO of Aegis Media North Asia, "but also for local companies in the region seeking a global solution." Currie elaborated, "As part of the Isobar network, iProspect Japan collaborates with its sister digital agencies around the globe to offer marketers a seamless global search marketing solution. That can't help but translate into a competitive advantage for marketers ready to seize the opportunity."

About iProspect

iProspect is the Original Search Engine Marketing Firm. The company helps many of the world's most successful brands maximize their online marketing ROI through natural search engine optimization, paid inclusion management, pay per click advertising management, shopping feed management, display advertising management, and numerous other related services. By dramatically increasing business results for clients, iProspect helps to create search marketing heroes every day.

With offices in Boston, San Francisco, Chicago, and Dallas-Fort Worth, as well as offices across the globe, iProspect can be contacted at 1-800-522-1152, or by visiting www.iprospect.com.

Questions regarding this release should be directed to iProspect Media Relations Manager, Colleen Reed, at 1-800-522-1152 x1203 or colleen.reed@iprospect.com.

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