How To Attract More Business In A Lagging Economy: New "Recession-Proof PR" Program Offers Proactive Solutions
Avoid The #1 Mistake That Can Destroy Your Organization - If you're struggling to keep your organization's name strong, visible and credible in a down economy, don't fall into the budget trap of slashing spending in public relations and marketing. While your competitors are cowering in the corner and cutting budgets until the markets shift, you have the opportunity to be proactive and get publicity.
San Antonio, TX (PRWEB) November 16, 2008 -- If you're struggling to keep your organization's name strong, visible and credible in a down economy, don't fall into the budget trap of slashing spending in public relations and marketing. While your competitors are cowering in the corner and cutting budgets until the markets shift, you have the opportunity to be proactive and get publicity.
The key mistake that large corporations, small businesses and nonprofits make in slow fiscal times is to reduce PR budgets. That's according to Susan Young, President of Get in Front Communications and Susan Young Media Relations Inc.
"Those who hastily cut PR until the economy rebounds will pay the price of lost market share and name recognition to mass numbers of people with buying power. There is still plenty of business taking place every day. Fearful business professionals and nonprofit leaders who do nothing will likely end up with nothing. The secret is to be proactive with PR and marketing, especially during a slowdown."
To help ease the pain of pricey PR consulting fee's and long contracts, Young has launched her new "Recession-Proof PR" program. It provides:
| | - Development of story ideas, media kits and Talking Points that grab the attention of reporters
- Creative pitches, ideas and hooks for traditional and online media
- Critiques of your press releases and media kits so you avoid common pitfalls that journalists despise
- Strategies to build instant credibility and relationships with reporters
- Methods to establish you as an expert in your field
- Tips on the best times and days to hold press conferences and events
- Reasons you're missing tons of press opportunities
- 7 Ways to Get "Free Press"
- Tools for developing a proactive media campaign for 2009
- Best practices for crisis communications before the crisis hits
- Interview and media coaching to build your reputation, credibility and revenues
- Access to your own seasoned "PR Coach" who is available "as needed"-25 years of news and PR experience
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"Recession-Proof PR" offers Bronze, Silver and Gold levels, beginning at $99.00. The services are available as needed with 30-60 minute phone consultations. All work is done on the phone and with e-mails.
To register, visit http://www.getinfrontcommunications.com/RecessionProofPR/index.htm
Young has been in the news and public relations industry for 25 years. She's an award-winning media advisor, communications expert and entrepreneur. Her book, Communicating with Confidence: Tips & Techniques for Powerful Business Communication, is available at http://www.getinfrontcommunications.com. Young provides communications audits, public relations coaching and media trainings to corporations, businesses, nonprofits and professional associations. She's the publisher of Life's A Pitch, a monthly e-zine on public relations. Young is also a certified practitioner in Neurolinguistic Programming (NLP). Call (210) 375-6422 or visit http://www.getinfrontcommunications.com.
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