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HRmarketer.com Offers a Marketing Bailout Plan for Cash-Conscious HR Vendors

Reverse lay-away program helps HR suppliers continue critical marketing activities during challenging economy

Capitola, CA (PRWEB) November 14, 2008 -- Don’t suspend your marketing due to tightened cash flow. That's the advice from HRmarketer.com, the human resource industry's leading marketing services and software firm.

Despite an influx of liquidity from the federal government, many banks are not lending and leading venture capital firms like Sequoia Capital have advised their portfolio firms to dramatically cut back business spending. Yet, history has shown that businesses that continue to market their products and services during an economic downturn emerge ahead of their competition when things turn around.

In tough economic times, the gut instinct is to slash the marketing budget but it's a huge mistake

Marketing cannot be stopped and started based on the available cash month to month because there is a lag time between campaigns and sales. Suspending marketing creates serious gaps in your prospect pipeline – something you can't just kick-start when good times return, which they will.

We've enjoyed nearly ten years of growing revenue and are fortunate to be in a healthy cash position, enabling us to assist our valued customers in maintaining their most critical marketing activities during this tough economy

It's the right thing to do and it makes good business sense for both parties.

"In tough economic times, the gut instinct is to slash the marketing budget but it's a huge mistake," says Mark Willaman, founder and president of Fisher Vista, LLC, the firm that owns HRmarketer.com. "Marketing cannot be stopped and started based on the available cash month to month because there is a lag time between campaigns and sales. Suspending marketing creates serious gaps in your prospect pipeline – something you can't just kick-start when good times return, which they will."    

HRmarketer is allowing qualified vendors to pay interest-free monthly installments over a 12-month period for many of HRmarketer's most effective lead-generating services, including direct e-mail list rental campaigns, web site and SEO work, white paper development and HRmarketer.com memberships.

"We've enjoyed nearly ten years of growing revenue and are fortunate to be in a healthy cash position, enabling us to assist our valued customers in maintaining their most critical marketing activities during this tough economy," said Willaman. "It's the right thing to do and it makes good business sense for both parties."    

As an example, a supplier who invests in a direct marketing campaign can pay for the campaign over a one-year period with small monthly payments while they realize revenue from the campaign’s leads. For more information, visit www.HRmarketer.com.

About Fisher Vista, LLC

Fisher Vista, LLC is a marketing and information services firm focusing on the human capital and senior care industries. The company’s flagship product, HRmarketer.com, is the No. 1 online marketing and PR service in the human resources industry. The company recently launched SeniorCareMarketer.com.

Media Contact:
Elrond Lawrence, APR
mwillaman @ hrmarketer.com
831-685-9700

This press release was distributed through eMediawire by Human Resources Marketer (HR Marketer: www.HRmarketer.com) on behalf of the company listed above.

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