Vitrium CEO to Speak on Sales Process for SaaS Software

Peter Nieforth will discuss success with enhanced PDF forms and analytics technology docmetrics at SIIA OnDemand conference

San Jose (PRWEB) November 18, 2008 -- Leading PDF technology vendor Vitrium Systems today announced that company CEO Peter Nieforth will speak at the SIIA OnDemand conference, in San Jose, Nov 17-19. Mr. Nieforth will be taking part in a "fireside chat" about the sales process for Software-as-a-Service (SaaS) applications.

The session, titled "Self-Service Sales," will be an informal discussion between Mr. Nieforth, Marketo CEO Phil Fernandez and Ken Boasso, Managing Director of leading SaaS consulting firm Keychain Logic. The discussion will center on Vitrium's experience growing the user base for its web-based docmetrics technology.

We are extremely pleased to have Peter participate in this discussion. Since releasing docmetrics, Vitrium has made great strides in its revenue generation process and we are looking forward to Peter sharing the best practices that his company has learned.

Many companies start out believing that a good SaaS product will basically sell itself. Our success with docmetrics has validated my belief that building the user base for a SaaS product requires not only careful planning and coordination of 'self-service sales' tactics but also active direct sales efforts.

Over the last 12 months, Mr. Nieforth has led Vitrium through a period of considerable sales growth. He will draw upon this experience to provide ideas for simplifying the SaaS sales process - showing how everything from product development to marketing can be optimized in order to streamline and shorten sales cycles.

Mr. Boasso said: "We are extremely pleased to have Peter participate in this discussion. Since releasing docmetrics, Vitrium has made great strides in its revenue generation process and we are looking forward to Peter sharing the best practices that his company has learned."

Mr. Nieforth commented: "Many companies start out believing that a good SaaS product will basically sell itself. Our success with docmetrics has validated my belief that building the user base for a SaaS product requires not only careful planning and coordination of 'self-service sales' tactics but also active direct sales efforts."

About Vitrium Systems and docmetrics
Based in Vancouver, Vitrium Systems is the leading developer of enhanced PDF technologies for dynamic forms, document tracking and content protection. The company was named in Gartner's Cool Vendors in CRM Marketing and Analytics, 2008 report. For more information on Vitrium, visit http://www.vitrium.com/.

Docmetrics is a lead generation and PDF analytics SaaS solution which empowers companies to generate qualified sales leads from their white paper marketing campaigns and other content marketing activities. For more information on docmetrics, visit http://www.docmetrics.com/.

About SIIA OnDemand
The third annual SIIA OnDemand conference will be held at the Marriott hotel in San Jose, CA, Nov 17-19, 2008. SIIA OnDemand is the computer software industry's most comprehensive SaaS conference. With dozens of company CEOs in attendance, the conference provides unparalleled networking opportunities for SaaS professionals.

This year's conference will include a number of sessions aimed to help companies deliver SaaS products in an uncertain economic environment. High-profile featured speakers will include Marc Benioff, Josh James and Zach Nelson. For more information, visit http://www.siia.net/ondemand/2008/.

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