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Online Broker TradeKing™ Recognized for Innovative, Social Media-Powered Investor Community

The Society for New Communications Research (SNCR) bestows Commendation of Excellence on TradeKing during 2008 Symposium and Awards Gala.

Boca Raton, FL (PRWEB) November 18, 2008 -- Online broker dealer TradeKing today announced it was honored by non-profit think tank The Society for New Communications Research (SNCR) for its achievement in applying social media to create its 10,000 plus-member online investor Community. The "2008 Commendation of Excellence" was awarded to the firm during SNCR's recent 2008 Symposium and Awards Gala held in Cambridge, Massachusetts. TradeKing's pioneering use of social media was recognized in the corporate category for "Collaboration and Co-Creation" along with some of the nation's largest brand innovators, including Dell, IBM, Cisco and Wal-Mart.

"Social media is about helping people make connections, share information and learn from one another, and that's a big part of what TradeKing aims to do for the individual investor," said Don Montanaro, CEO of TradeKing. "Beginning in 2005, we realized we could help clients improve their trading skills and knowledge by connecting them with like-minded investors through a very safe and regulated online Community. We're thrilled by the great reception our TradeKing Community has received from clients as well as visionary organizations such as SNCR."

Social media is about helping people make connections, share information and learn from one another, and that's a big part of what TradeKing aims to do for the individual investor
The TradeKing Community was launched in 2005 to give individual equity and options traders a place to connect and share ideas in an open, yet trusted environment. In just a few years, the Community has grown to include more than 10,000 active members who participate through blogging, publishing their Certified Trades and commenting on the rationale for their investments. The TradeKing Community was recognized earlier this year as an Honoree by the prestigious Webby Awards, sponsored by the International Academy of Digital Arts and Sciences.

The Society for New Communications Research is a global nonprofit 501(c)(3) think tank dedicated to the advanced study of the latest developments in new media and communications, and their effect on traditional media and business models, communications, culture and society.

About TradeKing
TradeKing is a nationally licensed online broker dealer offering simple, low flat fees ($4.95 per trade plus $.65 per option contract) with no hidden fees or account minimums1. A pioneer in integrating new social media as part of its innovative online equities, options and fixed-income trading platform, TradeKing has received multiple four-star ratings from top industry sources and was recently rated number one in customer service by SmartMoney Magazine, ahead of E*Trade, Scottrade, Fidelity, Charles Schwab and TD Ameritrade. (2008 Broker Survey)2.
Member FINRA/SIPC.

(1) Please see Fees & Commissions for more details on trade commissions for low priced stock, bonds, mutual funds and other securities.
(2) SmartMoney is a joint publishing venture of Dow Jones & Company, Inc. and Hearst Communications, Inc. All Rights Reserved Worldwide.
TradeKing provides self-directed investors with discount brokerage services, and does not make recommendations or offer investment, financial, legal or tax advice.
Online trading system response and access times may vary due to market conditions, system performance, and other factors.
Options involve risk and are not suitable for all investors.
Please read Characteristics and Risks of Standardized Options .

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CONTACT INFORMATION
Sue Parente
TradeKing
781-642-7788
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