New eBook Shows How "eBranding" Helped Obama Win the Presidency
OBAMA ONLINE: How eBranding Helped Win the Presidency has just been published as an eBook. The eBook focuses specifically on the way Barack Obama's campaign utilized "eBranding," a sophisticated form of emarketing, to help a relative newcomer to national politics win the U.S. presidential election.
Asheville, NC (PRWEB) November 19, 2008 -- OBAMA ONLINE: How eBranding Helped Win the Presidency has just been published as an eBook. The eBook focuses specifically on the way Barack Obama's campaign utilized "eBranding," a sophisticated form of emarketing, to help a relative newcomer to national politics win the U.S. presidential election.
The eBook discusses "Brand Obama" and the campaign website. It also covers the campaign's use of email and viral marketing, social networking (including the grassroots networking and volunteer site, "MyBarackObama.com"), online advertising, video games, and mobile marketing. Actual examples of all of these media are shown in the eBook. The eBook concludes with lessons that all marketers can learn from the Obama campaign.
The eBook's author, Barry Silverstein, based his observations on over thirty years of experience in branding and Internet marketing. Silverstein is the co-author of the McGraw-Hill book The Breakaway Brand, and the author of Business-to-Business Internet Marketing (Maximum Press). He is a contributing writer to Brandchannel.com, the leading online branding forum.
OBAMA ONLINE is available for $6.95 at http://www.obamaonlineebook.com.
MEDIA PROFESSIONALS:
To request a review copy of OBAMA ONLINE, or to interview the author, please contact:
Barry Silverstein
Email: bdsilv @ gmail.com
Cell: 828-335-3377
http://www.obamaonlineebook.com
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