2008 Has Been a 'Wale' of a Year for Lehigh Valley Manufacturer
Tools and supplies company sees double digit growth in challenging times.
Hellertown, PA (PRWEB) November 19, 2008 -- Wale Apparatus reported today that sales are up more than 20 percent over last year at this time and continue to trend upward. The manufacturer and distributor of glass working tools, supplies and equipment, catering to the glass working industry, R&D facilities and universities, has achieved these results in spite of the most challenging economic times in decades now facing the Lehigh Valley and the U.S. in general.
"Our new small business website has been the major contributing factor to this exponential growth," said Chris Camac, Marketing and Sales Manager for the company. "We are now selling into markets that we never had access to prior to the reintroduction of the Wale Apparatus website (http://www.waleapparatus.com)," he went on to say.
"We've also found that geography is no longer a limiting factor for us," stated Camac. "We now have customers from all over the country finding us online, due largely to our excellent search engine ranking," he said. "They buy from us, without even as much as a phone call," he went on to say. "It's a common occurrence these days to have a customer from Southern California surf all the way to Eastern Pennsylvania to buy our products," Chris joked.
"Our new small business website is a vast improvement over what we had in the past," stated Chris. Wale Apparatus discovered Cazbah, their Internet marketing services provider, in late 2006. Before then, they had a web development company create a website that never reached their expectations. "We spent a lot of money and got very little for it," Chris stated. "Our previous vendor charged us twice as much, delivered less than half the results and was never available when we needed him," Chris said. "Needless to say, that was unacceptable." "It was time for us to make a change and we've never been happier that we did," he said, "Cazbah provided us with a professional small business website that truly represents our company, a well run, efficient and effective organization committed to customer service."
Wale's tens of thousands of monthly website visitors find them and keep coming back again and again because of their product quality, selection, and availability. "It's extremely important for us to distinguish ourselves from our competition," said Chris. "Frankly, in our industry it's the only way we are going to survive," he said. "In many cases, we're selling the same products and brands as several of our competitors." "Cazbah has shown us how to develop a unique value proposition that puts us ahead of our competition," he went on to say.
"We are now able to sell new products literally within minutes of getting them in," Chris stated. "We can update and make changes to every part of our small business website," said Chris. "That is a great help to us." "Our customers participate in an online forum, which we pay very close attention to regarding their interests and product wants," Chris commented. "A large percentage of our online sales have a certain impulse purchase component to them and we need to make sure that we have the newest and hottest items available when our customers come looking," he went on to say. "If we don't we'll lose them."
"We love the email marketing campaigns that we do with Cazbah," Chris went on to say. "We never had this level of access to our existing and prospective customers." "Cazbah taught us how important community on the Internet really is. They work with us to reach out to that community through regular email blasts, offering new product information and promotions. More significant than all of that is the fact that we now have a 60% conversion rate from our email marketing campaigns, which is unbelievable," he concluded.
CAZBAH's business model is based on an annual service contract with its customers. Each customer is assigned a Dedicated Account Manager that works directly with them to accomplish their marketing objectives. "I appreciate the honesty and commitment of our Account Manager," noted Chris. "She supports us every step of the way." "We can count on her to tell us the truth and we've learned to trust her marketing expertise," Chris said.
About CAZBAH:
CAZBAH is an Internet Marketing services company, generating small business opportunity and online profits through the development of a comprehensive small business website for entrepreneurs and business owners throughout North America. For interviews and to learn how CAZBAH can increase your business & money, contact Wendy Boyce at (585) 869-0905, wboyce@cazbah.net. Go to http://www.cazbah.net.
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