PinkMemo.com Welcomes Krista Tankersley as President and Cofounder and Announces the Recent Launch of the New York Edition
PinkMemo.com welcomes Krista Tankersley as President and Cofounder and announces the recent launch of the New York edition. PinkMemo.com a fashion, style and luxury lifestyle online media company announced today the arrival of Krista Tankersley as President and Cofounder. The announcement also follows the recent launch of PinkMemo-New York, the latest edition to be added to this city-based online luxury media company.
Dallas, Texas (PRWEB) November 19, 2008 -- PinkMemo.com a Fashion, Style and Luxury Lifestyle online media company announced today the arrival of Krista Tankersley as President and Cofounder. The announcement also follows the recent launch of PinkMemo-New York, the latest edition to be added to this city-based online luxury media company.
Founder Maxine Trowbridge stated, "I am deeply delighted that Krista has joined PinkMemo as President and Cofounder. She brings a wealth of expertise targeting the affluent market as well as operational experience in growing a start-up company to a multi-million dollar business". Max continues, "Krista will be responsible for sales, business development, operations and investor relations. Her previous experience in raising capital will be crucial. Although our economy is not at its best right now, we have received tremendous feedback from several interested parties. Krista's networking has proven invaluable with future partners."
Krista Tankersley commented, "It is an honor to join PinkMemo and its forward thinking CEO and Founder, Maxine Trowbridge. The media company is a visionary leader in online marketing with a focus on luxury brands and their affluent buyers. Whether it is fashion, art, automobiles or skincare, the luxury buyer is discriminating, educated and more than ever, loyal to their favorite brands. As advertising budgets are scaled back, research proves that the smart companies are quickly transitioning from expensive print advertising to targeted and more cost effective online advertising, which is also measurable. PinkMemo-New York launched this October and our timing is perfect! The economy may be in a state of flux, but intelligence shows that the Internet is certainly turning PINK. Affluent females are researchers and now more than ever, they are researching and buying online. They control the family budget and ultimately the spending power. Savvy advertisers understand this concept and are now targeting their ads to the sophisticated female. To be successful, if advertising geniuses are not turning pink, their revenues may be in the red."
Prior to joining PinkMemo, Krista Tankersley was Executive Vice President and a founding shareholder of MarketScout Corporation, a global online insurance exchange. Krista performed overall management responsibility for the operations and was heavily involved in sales and marketing initiatives and also developed the personal lines division targeting affluent clients across the United States and Canada. With expertise focused on insuring multi-million dollar estates, luxury automobiles, yachts, aircraft, jewelry and collectibles, Krista quickly became one of the largest producers in this niche business and insured some of the wealthiest people in the U.S. While serving as Chairman of AIG's Regional Producer Council for three consecutive years, Krista also remained on the council for two additional years thereafter. As a Member of the Board of Directors for Certified Insurance Service Representatives since 2002 Krista was named Chairman in 2007.
With a B.B.A from the University of North Texas and a major in Marketing, Krista resides in Dallas, Texas and is passionate about her involvement in charitable organizations such as American Diabetes Association and Susan G. Komen for the Cure.
PinkMemo will host a private champagne reception in honor of Krista joining the online media company. The reception will be held on Wednesday, November 19, 2008 in the Social Room at W Dallas - Victory.
About
PinkMemo.com: PinkMemo is a city-based online luxury media company, a monthly memo, weekly email, daily blog and shopping guide that features fashion, style and luxury lifestyle news from metropolitan cities. A style-savvy destination for chic shoppers, PinkMemo highlights the latest trends, reports on local stores, covers online boutiques, showcases new designers and supports philanthropic events. PinkMemo delivers the finest editorial and advertising content through an online media company and social network for the luxury market. PinkMemo connects affluent consumers, their peers and brand-advertising clients through city-based fashion, style and luxury lifestyle news.
Visit: www.PinkMemo.com
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