Custom-Branded Firefox Browser Recognized for Excellence in New Media Communications

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Brand Thunder wins Society for New Communications Research Award for the NHL's Washington Capitals custom browser theme.

Brand Thunder LLC (, the browser customization specialists, announced today it won the award for New Media Creation, Corporate Division in the Society for New Communications Research ( 3rd Annual Excellence in New Communications Awards. The award-winning Washington Capitals browser theme is at

The custom browser theme reworks the visual style of the browser to match the colors and logos of its partners while also adding content and functionality to the browser. The custom browser theme provides marketers with a persistent means to keep their brand presence with their customer whenever they are connected to the Internet.

The Society's prestigious awards program honors individuals, corporations, nonprofit organizations, educational institutions, and media outlets that are pioneering the use of social media, ICT, mobile media, online communities, virtual worlds, and collaborative technologies in the areas of business, media, journalism and professional communications, entertainment, education, social initiatives, government and politics. This year the Society's Fellows reviewed nearly 100 case study submissions. Winning case studies have been published in New Communications Review at

"We're pleased that such an esteemed organization has recognized our branded browser themes as a compelling new media marketing tool," says founder Patrick Murphy. "And, congratulations to the Capitals who continually test new media programs and are generating meaningful results for their business. They deserve this."

About Brand Thunder,
Formed in April, 2007, Brand Thunder creates a more persistent presence between corporate brands and their internet consumer through its browser customization which leads to increased web site visits and revenue. Through a software installation, end users change the look and feel of their internet browser into an immersive experience from their favorite sports team, entertainment franchise or internet site. The customized browsers feature official logos, colors, content and functionality, but can also extend capabilities including video, music players or other internet widgets. Current business partners and clients include the The Huffington Post, NCAA, NHL, Vodafone, Universal Music and Yahoo!. Samples found at

Patrick Murphy, CEO
Brand Thunder, LLC


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Patrick Murphy