WebCollage and Vendaria Partner To Deliver Manufacturers' Product Marketing Content To Retailers and Distributors
Companies Join Forces To Expand Manufacturers' Online Merchandising Efforts
New York, NY (PRWEB) November 18, 2008 -- WebCollage, a leading content exchange for manufacturers and their business partners, announced today it has partnered with Vendaria Media Inc., a premier provider of rich media creative services. Through this relationship, WebCollage will deliver the product marketing content that Vendaria creates for its clients to WebCollage's global network of online retailers and distributors -- greatly increasing a manufacturer's online marketing reach.
Vendaria creates visual merchandising solutions that integrate video, audio, animation, text and graphics into rich media presentations and allow manufacturers to interact directly with consumers that are researching their products online for purchase. Manufacturers are able to use Vendaria-created marketing content to provide rich experiences for consumers and highlight products' key features, benefits and functionality. WebCollage's delivery platform gives these manufacturers direct control of their presence on the Internet by enabling them to syndicate Vendaria-created rich media and product information to thousands of partners with scale and efficiency ensuring that no matter where a consumer researches a product online they experience the voice of a manufacturer.
"We are excited to combine forces with WebCollage and be able to offer the benefits of its delivery platform to our clients," said Scott Roth, President of Vendaria. "Working together with WebCollage allows Vendaria to focus on what we do best - transforming a manufacturer's offline marketing messages into dynamic, interactive online experiences for consumers - while we gain the leverage of WebCollage's global network of retailers and distributors.
"Working together, WebCollage and Vendaria are able to provide brand marketers with best-of-breed content creation services and best-of-breed content delivery services," said Jed Alpert, Vice President of WebCollage. "Moreover, this relationship represents the continued expansion of content partners that are using WebCollage's platform to reach consumers on retail and distributor websites."
About Vendaria Media Inc.
Vendaria Media Inc. (Vendaria) is the market leader in providing online product video and interactive visual merchandising solutions. Vendaria's unique technology platform and suite of services enable consumer goods manufacturers to utilize rich media to enhance the online shopping experience and dramatically improve conversion rates. Vendaria is a pioneer and seasoned expert in the creation, distribution and viewer user experience that brings to manufacturers the only end-to-end solution on the market. Vendaria's clients include Apple Inc., LG Electronics, Whirlpool Corp., Avery Dennison, The Home Depot, Bosch, Playtex and more. Vendaria is based in Seattle, WA. For more information, visit http://www.vendaria.com.
About WebCollage
From search to buy, WebCollage helps brand marketers engage consumers across the Web. WebCollage's syndication platform optimizes marketing content and provides consumers with a consistent, engaging online brand experience that increases sales and establishes brand continuity. WebCollage works with a wide range of customers, from Fortune 1000 companies to smaller brands worldwide, to extend the power of their brands online. Founded in 2000, WebCollage is a privately-held company headquartered in New York, NY and backed by Sierra Ventures, Cedar Fund, Greylock Partners, GSI Commerce, Inc., and Gilde IT Fund. For more information, please visit: http://www.webcollage.com or call 1.212.563.2112.
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