Sun & Ski Sports Increases Average Order Value by 59 Percent with Baynote Recommendations

Dynamic landing pages increase effectiveness and lower cost of search marketing, heading into holiday shopping season

The ROI for Baynote was immediate, after a few short weeks we have already seen a 59 percent lift in Average Order Value and a 38 percent lift in conversion rates Adding Baynote right before the Holidays was a smart move, the feedback has been all positive. E-tailers improve their chances of turning visitors into buyers with product recommendation engines. Our online store has only been up and running for three years and we wanted to make sure it had the same customer-focus that our physical stores do One of the things you get in our physical stores is expert salespeople who are fellow skiers, cyclists, and campers. Baynote's peer-driven recommendations give our online customers some of that same connectivity and trusted advice. The kind of profile-driven personalization like Amazon, just wouldn't work for a small specialty retailers where buyers visit us a couple times a year Baynote Recommendations worked almost immediately and they are based on the seasons' current 'ski and snowboarding' context, not what a customer bought six months ago while planning a camping trip. We've found that a lot of customers are able to make significantly better use of their search marketing budgets by serving recommendations on landing pages based on what people searched for in Google Merchandisers are also more effective because they can let the crowd choose what products to promote, even for long tail niches. Sun & Ski Sports is a multichannel retailer and we want to connect with our customers whenever, wherever they are We take customer connectivity seriously and see Baynote as an integral part of that strategy as well as a direct contributor to our bottom line.

Cupertino, CA (PRWEB) November 19, 2008 -- Baynote, Inc., the leader in recommendations and social search, today announced that Sun & Ski Sports (www.sunandski.com) is live with Baynote Product Recommendations. Sun & Ski Sports, who operates 17 retail stores as well as a successful online business, selected Baynote to increase the effectiveness of its search marketing and position itself for a successful holiday shopping season.

Sun & Ski Sports specializes in making adventurous outdoor dreams come true by outfitting customers with quality merchandise, exceptional service and outstanding values. "The ROI for Baynote was immediate, after a few short weeks we have already seen a 59 percent lift in Average Order Value and a 38 percent lift in conversion rates," said Scott Blair, director of Ecommerce for Sun & Ski Sports. "Adding Baynote right before the Holidays was a smart move, the feedback has been all positive."

According to Forrester Research in a recent PCWorld article, "E-tailers improve their chances of turning visitors into buyers with product recommendation engines."

"Our online store has only been up and running for three years and we wanted to make sure it had the same customer-focus that our physical stores do," added Blair. "One of the things you get in our physical stores is expert salespeople who are fellow skiers, cyclists, and campers. Baynote's peer-driven recommendations give our online customers some of that same connectivity and trusted advice."

"The kind of profile-driven personalization like Amazon, just wouldn't work for a small specialty retailers where buyers visit us a couple times a year," commented Blair. "Baynote Recommendations worked almost immediately and they are based on the seasons' current 'ski and snowboarding' context, not what a customer bought six months ago while planning a camping trip."

In addition to helping customers find the right products faster, Baynote is also helping the retailer make its search marketing campaigns more effective. Baynote creates dynamic landing pages that cater to what the shopper searched for in the first place. For example, if someone searches for "snow skis" on Google and comes to sunandski.com, product recommendations for snow skis will be included on the home page. This is one of the features driving the improved conversion rates for Sunandski.com, bringing browsers one click closer to being buyers.

"We've found that a lot of customers are able to make significantly better use of their search marketing budgets by serving recommendations on landing pages based on what people searched for in Google," said Jack Jia, CEO of Baynote. "Merchandisers are also more effective because they can let the crowd choose what products to promote, even for long tail niches."

"Sun & Ski Sports is a multichannel retailer and we want to connect with our customers whenever, wherever they are," added Blair. "We take customer connectivity seriously and see Baynote as an integral part of that strategy as well as a direct contributor to our bottom line."

About Sun & Ski Sports:
Sun & Ski Sports has five stores in the Houston area and one each in Austin, Grapevine, San Antonio, Arlington, Dallas, Miami, Atlanta, Charlotte, Oklahoma City, Tulsa, Cincinnati and Nashville. Its interactive e-commerce websites (sunandski.com, skichalet.com, railheadboards.com & skistop.com) boast over 15,000 of specialty products representing over 100 brands. The company blog can be found at http://blog.sunandski.com/.

About Baynote:
Launched in 2006, Baynote delivers on-demand recommendation technology and social search for websites. By automatically displaying the best content and products, the Baynote Collective Intelligence Platform (CIP) increases online revenue, leads and impressions. Baynote delivers millions of recommendations each day for more than 120 eCommerce, media and enterprise customers, including Motorola, NASA, The Knot and US Appliance. For more information, please visit http://www.baynote.com.

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