Husband/Wife Magazine Publishing Team Reinvent Selves After 25 Years

Share Article

After publishing consumer magazines for 25 years, Dave and Dayna Destler sold their last magazine this year. The couple have developed The Magazine Factory, a specialized new company that provides magazine layout, design, and production services to other publishers looking to cut costs in this tough economy.

Reinventing themselves after 25 years of successful magazine publishing, the Destlers now provide design, layout, and art production for other publishers looking to save money. Every dozen years or so, the entrepreneurial couple launch themselves into a new business. For 2008, they have sold their national youth baseball magazine, Junior Baseball, and started The Magazine Factory, which can be seen at

The Magazine Factory is timed perfectly with a slumping economy to help struggling publishers save money, time, and even space. "Outsourcing" is the buzzword today and The Magazine Factory becomes an outside art department, replacing full-time production staff, art directors, and the payroll, taxes, insurance, benefits, office space, etc., that requires.

Traditional print publishing is facing daunting challenges today brought about by the internet, reduced ad revenue, spiralling manufacturing costs, and now the economic recession. The Destlers look forward to helping publishers, companies, associations, and other entities that produce magazines, catalogs, or newsletters cut costs, increase profits, and thrive.

It was back in 1985 when Dave and Dayna Destler, owners of a small commerical graphic design studio in the suburbs of Los Angeles, decided to get into the publishing business. "We saw this new invention, desktop publishing, coming into the picture and knew our traditional hand-generated art was becoming obsolete fast. Using our creative and business skills, we decided to get into magazine publishing."

A new magazine called British Car & Bike was conceived, designed, and launched, inspired by Dave's hobby of classic British vehicles. The title was soon shortened to British Car as the motorcycles were removed from the mix and ad revenue soared. After their young son showed great interest in baseball, the Destlers recognized a new opportunity. British Car was sold in 1996, and that same year, Junior Baseball was launched. Known as "America's Youth Baseball Magazine", Junior Baseball was the Destler's focus until 2008, when they decided to sell it after 12 years.

The Magazine Factory - the couple's latest venture - offers services which include designing and creating new publications from scratch, complete magazine or catalog redesigns, partial redesigns and "freshening", or continuing an existing magazine's look and branding without the readers even noticing there's been a change. They charge a flat per-page rate, making it simple for the clients to budget and project their expenses.

Magazine production involves taking the raw editorial and photos and creating a cohesive, professional, visually-appealing presentation, ready for print. It's not easy to create world-class results, but the Destlers' 25 years of experience with their own magazines prove they are more than capable. "We decided on this new direction as it's our strong point - building magazines, catalogs, and newsletters," explained Dayna. "And our experience in all aspects of publishing, not just art, provides our clients with a knowledgeable partner through the entire workflow process," added Dave. "We can concentrate on what we do best. We can make a brand-new publisher look like he's been in the business for 25 years."

About The Magazine Factory:                                                
A division of Destler Business Developments LLC, principals are Dave and Dayna Destler, located in Canoga Park, California.

Dave Destler, President                                                        
The Magazine Factory                                    


Share article on social media or email:

View article via:

Pdf Print

Contact Author

Dave Destler
Visit website