Timely New Book Released For Global Business Executives Concerned About Business Expansion

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Street Smarts for Global Business: A Practical Guidebook for Global Business Executives was recently released to the public. This book authored by Rob Day, a veteran of two decades of global business sales and marketing, provides readers with sound principles, lessons learned, and practical templates that will aid business executives in surviving and thriving in this unprecedented world economic crisis.

Street Smarts for Global Business: A Practical Guidebook for Global Business Executives (http://www.StreetSmartsGlobal.com) provides a unique perspective into global business through a seasoned executive's vast experience and wisdom in winning global business transactions. Executives and students are enriched with authentic behind-the-scenes business situations, case studies, and practical templates for education, strategic planning, and implementation.

Authored by Rob Day, who has written, negotiated, and managed over one-hundred international business transactions to include global partnerships, sales contracts, and reseller agreements, provides a practical guide book that can be used by global business executives to navigate the current turbulent economic business environment. Street Smarts for Global Business examines six topics that executives face in today's global marketplace:

  • Legal
  • Negotiations
  • Protecting Intellectual Property
  • Outsourcing
  • Culture
  • Language and Communications

The book foreword is written by Dr. Archibong, Professor of Strategic and International Management at North Carolina A&T University. Dr. Archibong commented, "Mr. Day's focus on the most current issues in global business is emphasized via case studies, summary principles for the key topics, simulations and application templates. These tools are valuable for today's students and instructors who teach with case discussion methods and the students who value learning in this technology driven society. In addition, Street Smarts for Global Business is a must read for a corporate executive who is being challenged with the changes in the current global environment."

Publication Date: October, 2008
Paperback: 226 pages
Publisher: BookSurge Publishing
Price: $19.99
Language: English
ISBN-10: 1419695002
ISBN-13: 978-1419695001
Available for Purchase at Amazon.com.

For additional information on Street Smarts for Global Business, visit http://www.streetsmartsglobal.com.


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