Transfer To™ Announces Good Results on Indosat's First Ramadan Promotion for International Top-Up Service

Thanks to a cross-border collaboration between Malaysian mobile operators and PT Indosat Tbk. ("Indosat"), Transfer To™ announces good results on the first Ramadan promotion for international top-up.

Singapore (PRWEB) November 25, 2008 -- Transfer To™, a leading global airtime network, announces good results on the first Ramadan promotion for international top-up thanks to a cross-border collaboration between Malaysian mobile operators and PT Indosat Tbk. ("Indosat"), a leading telecommunications and information service provider in Indonesia.

During the holy month of Ramadhan, all Indosat customers, who received an 50,000 Indonesian Rupiah top-up from a relative living and working in Malaysia, were rewarded with an additional 5,000 Indonesian Rupiah top-up. The joint advertisement through SMS broadcasting in both Indonesia and Malaysia increased 8 times the usual amount of top-up sent per day.

"These results show the relevancy of a joint communication in both sender and receiver country to maximise the impact of the promotion," explains Eric Barbier, Transfer To™ managing Director "Our network not only interconnects operators from both emerging and developed countries but also gives them the opportunity to work together to address a new market which has traditionally been neglected."

Transfer To™ is distributed by mobile operators as an innovative and differentiating service for their ethnic segment. Thanks to this solution, the 2 million Indonesians living and working in Malaysia are now able to top-up the prepaid mobile phone of their relatives back home. Airtime remittance complements their existing regular money transfers and opens a new market for sending small values on special occasions such as on the fasting month.

The service is immediate: reload is performed in real-time, the receiver's mobile account is credited and top-up is available right away. Instant SMS notifications are automatically sent to both the sender and the receiver.

About Transfer To™:
Transfer To™ operates a global airtime network interconnecting the mobile operators' prepaid services. Foreign workers may now recharge the prepaid mobile phone of their relatives back home. Airtime remittance enables migrants to send small value amounts -- 200 million migrants remit $300 billion every year. The solution is distributed by mobile operators as an innovative and differentiating service for their ethnic segment -- an underserved market with a high telecom usage. Transfer To™ is also available at point of sales: proximity retailers, calling cards distributors, money transfer operators....Prepaid roamers can also use the solution to reload their phone while travelling abroad.

For more information, please visit the following website: www.transfer-to.com

Contact Transfer To™ :
Mrs Magali Finet
Communication Manager
Transfer To™
Phone: +65 6456 0237
Mail to: magali.finet at transfer-to dot com

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