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Will You 'See Red' This Holiday Season?

Holiday Shopping, Bad Gifts Top List, According to New Survey

Orchard Park, NY (PRWEB) November 25, 2008 -- Whether it's holiday shopping, being single or receiving a "no-thought" gift, many of us will "see red" this season. A new national survey* conducted for ROHTO® Eye Drops among U.S. adults (ages 18 and older) reveals that 53% "see red" at crowded stores. The survey also found that, when it comes to dating during the holidays, one in five men dislike being without a significant other, versus 14% of women.
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Below is a summary of survey findings that reveals what has us "seeing red" during the holidays:

 
  • More than half, 53 %, reported that "crowds at stores" makes them see red during the holidays: Those aged 35-54 (60%) are more likely than those aged 18-34 (51%) and those aged 55+ (46%) to say this.
  • One-quarter say that "receiving gifts that clearly involve 'no thought'" and "post-holiday bills" make them see red during the holidays: Women are more likely than men to see red at a "no-thought" holiday gift (28% vs. 22%, respectively).
  • "Invasive/Embarrassing questions from relatives" (18%) also raise our ire: Those aged 18-34 (23%) are more likely than those aged 35-44 (14%) or 55+ (17%) to see red at the thought of being questioned by their relatives during the holidays. 17% of those aged 45-54 shared this sentiment.
  • 17% reported that "receiving what's obviously a 're-gift'" (17%) makes them see red: Those in the Northeast and Midwest (20%) are more likely than those in the West (12%) to "see red" at being the recipient of a "re-gift" present. 16% of those in the South feel this way.
  • 17% said that "being without a 'significant other' during the holidays" makes them see red: Surprisingly, men (20%) are more likely than women (14%) to say they see red during the holiday season if they're without a significant other (you read that right, men not women).
  • 14% say they see red at the thought of "not getting a bonus from my employer."
  • 13% see red "when someone I usually don't exchange gifts with gives me a gift." Women are more likely than men to "see red" when they receive a gift from someone they don't usually exchange gifts with (16% vs. 11%, respectively).
  • Nearly one-in-ten (9%) say "cheap company holiday parties", "holiday travel", and "dealing with in-laws" make them "see red" during the holidays: Cheap holiday parties are more likely to make those aged 35-54 "see red" (13%, vs. 7% of those ages 18-34 and 8% of those aged 55+). Men are more likely than women to "see red" at the thought of holiday travel (12% vs. 7%, respectively).
  • 5% say they "see red" at the thought of "holiday party hangovers."
  • 3% report "making New Year's Eve plans" makes them "see red", with men being more likely than women to say they feel this way (5% vs. 2%, respectively).

Survey Methodology:
Harris Interactive® fielded the study on behalf of ROHTO® eye drops from August 8-12, 2008 via its QuickQuerySM online omnibus service, interviewing 2,088 U.S. adults aged 18 years and older.

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Christina Occhipinti
ROHTO
914-241-0086
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