Omare, the French Skin Care Line, Launches a Provocative New Promotional Campaign for Their Bi-Phase Body Lotions - The Pearl Collection
"3 Beautiful Reasons to Rub Your Body … or … Someone else's!" - Omare's new advertising slogan for their Pearl Collection of body lotions made its debut appearance in several French health and beauty publications this month. Omare plans to use the slogan in all of the markets where the Pearl Collection is currently marketed from the U.S. to Eastern European and Asian markets such as Vietnam.
Courbevoie, France (PRWEB) November 24, 2008 -- Omare's spicy new promotional slogan for their Pearl Collection of three bi-phase body lotions "3 Beautiful Reasons to Rub Your Body … or … Someone else's!" is bound to raise some eyebrows.
Eliana C. de Melo MacLeay, Omare Product Director
Eliana de Melo MacLeay, Omare's Product Director, describes the lotions as "so Latin - fresh, sexy and elegant. They really appeal to my Brazilian sense of sensuality". The 3 Pearl products - Revitalising Pearls, Daydream Pearls and Sunset Pearls are a clear demonstration of Omare's decision to branch out into innovative and fun retail spa products as a complement to their well-known high performance professional spa line.
Mrs. de Melo MacLeay sums it up when she says, "We felt it was time to stress products that were fun to use, fun to look at and fun to experience on a variety of levels and that appeal to several senses at the same time - sight, touch and smell. The Pearls are simply magical. They are pure seduction. You can't see them without wanting to touch and smell them. When you shake them vigorously for use, the perfect pearly beads of oil disappear in a whirl of fragrant colour. Within 5 minutes, the pearls begin to reform and in less than half an hour the perfectly formed pearls have magically reformed and separated form the colourful fragrance phase. Best of all, there are three of them - a colour, a fragrance and an ingredient mix to suit almost any taste."
The blue-cyan Revitalising Pearls are a refreshing mix of niaouli essential oil, laminaria algae extract and Dead Sea salt. Niaouli essential oil is renowned for its purifying qualities while Dead Sea salt is widely used for its rich, unique mineral profile. The most masculine of the three lotions, the Revitalising Pearls are perfect for after shower or after fitness workout applications. Their invigorating fragrance and refreshing feel make them an ideal choice for men and women on the go, people who thrive on the pressure.
The sea green Daydream Pearls are an intriguing combination of ylang ylang essential oil, laminaria algae extract and Dead Sea salt and are perfect for after bath applications or for light and relaxing body rubs where massage oil is not required. Laminaria digitata alga is rich in vitamins and minerals that are responsible for its reputation as an important natural skin protection ingredient. The ylang ylang essential oil, considered in many cultures to be an aphrodisiac aroma, combined with a mild hint of vanilla fragrance make the Daydream Pearls a must for those seeking to chill out and unwind from the stress of contemporary urban lifestyles.
The golden Sunset Pearls are a sensually fragrant mix of Chinese Wolfberry, Dead Sea salts and laminaria algae extract. Chinese wolfberry has been used for centuries in Chinese traditional medicine as an anti-ageing ingredient and is well known for its high antioxidant content. The hypnotic, earthy green tea fragrance of the Sunset Pearls and the light golden glow they impart to the skin make them a perfect ally when seduction is a must. Like the other Pearls, they can, of course, be used as an after bath or after shower body lotion.
Eliana de Melo MacLeay is quick to point out that "while these 3 products target the retail market, they are also very useful as an innovative final touch in Omare body care protocols. Depending on the type of treatment, a light rub down application of the appropriate Pearl lotion is a unique and highly enjoyable final touch to any body care protocol."
She goes on the emphasize that "this new campaign is the perfect complement to the Omare, I LOVE IT campaign launched earlier this year in Europe to promote our high-end retail creams and serums. It allows us to occupy several niches at the same time and to underline the fact that an upscale pro line can also be fun and target a younger market. With the new campaign, Omare has placed the emphasis on the Pearl's use as a body rub medium. Not intended for massages, they are nevertheless an absolutely delicious way to rediscover the pleasures of light and fragrant rubdowns. As the slogan says they really are 3 Beautiful Reasons to Rub Your Body … or … Someone else's!"
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