WiseRep - Where Stores Find Products

WiseRep is revolutionizing the industry, creating a more efficient way for retailers and suppliers to connect.

Orange, CA (PRWEB) November 25, 2008 -- According to the U.S. Census Bureau, last year buyers who work for specialty stores and large chains like Nordstrom, Target, Costco and Wal-Mart spent 369.8 billion buying products to resell in their stores.

Traditionally, retail buyers purchase these products at tradeshows. But as airfare and travel expenses skyrocket and as the economy enters uncertain times, the tradeshow industry is feeling the ill effects. According to the TradeShow Weeks Annual Consumer Show report, in 2007 average attendance dropped with some shows reporting steep declines of up to 57%.

To fill the void, buyers have been actively using the Internet to find products. Pew Internet and American Life Tracking Surveys report that 78% of buyers polled already use the Internet to research a product before buying it.

For the past several years, WiseRep has worked to consolidate the entire industry online. Through their website they've created a platform where thousands of buyers, key decision makers, and upper level executives come to find products.

WiseRep acts like a bridge, connecting retailers with suppliers.

"If you want to show your line to the people who call the shots this is where you begin," says Jason Neely of WiseRep. "We work with buyers from the largest retailers in the world like Wal-Mart to thousands of specialty stores and niche venues like Disney.

Retailers use the site free of charge. Sellers pay a one-time set-up fee and monthly charge to showcase products on the site.

As the industry and economy change, buyers and sellers are looking for a smarter way to do business. WiseRep is revolutionizing the industry, saving both buyers and sellers time, effort and expense.

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