Scala Partners with Alpha Japan to Deliver the First Large-Scale Deployment of Digital Signage in Tokyo Convenience Stores

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Alpha Japan has selected Scala's award winning digital signage platform to power its ASP service named "Primix™ VISION", primarily focused at retail customers

We are very proud to welcome Alpha Japan as part of our growing roster of customers in Japan

Scala, the leading provider of end-to-end solutions for the digital signage and advertising management markets, today announced Alpha Japan has selected Scala's award winning digital signage platform to power its ASP service named "Primix™ VISION", primarily focused at retail customers. With 150 systems deployed and another 300 scheduled to deploy by mid-2009, Alpha Japan has demonstrated is success in the Japanese marketplace.

When Alpha Japan, a mature company founded in 1970 and specializing in total system solutions, decided to add a digital signage solution to its arsenal, there was no doubt that a long-term investment required a careful study of industry providers to satisfy the evolving needs of its fast moving and demanding retail customers. For Alpha Japan, working with high profile retail companies in Japan, it was clear that a best-of-breed solution was required to keep up with the high pace of changes coming from its traditional customer base. In addition, it also needed a solution that came with the best global support available in the digital signage industry.

After significant evaluation, Scala's digital signage solution won against the competition by providing the simplest, most reliable and flexible solution for small to large digital signage deployments. However, the deciding factor was the ability to deliver dynamic, high-quality content at a low cost required by Alpha Japan's customers; Scala Designer software together with Scala Content Manager template support proved to be a most unique and decisive tool. Mr. Yamamoto, CEO of Alpha Japan commented on the partnership, "Scala's unique knowledge of the market and the ability for us to build a differentiating solution, leveraging the Scala platform, enables us to leapfrog our competition."

After only a few months of operations, the benefits of Scala's digital signage solution are more apparent everyday. For example, the ability to connect to any device or to integrate with online web applications through the standard Scala Open API interface makes it easy to turn any idea into reality. Future updates to Primix™ VISION will build upon these assets to turn Primix™ VISION into a real-time and dynamic merchandizing tool.

As Scala continues to expand its success in the Japanese marketplace with Japan's largest IT companies, Alpha Japan's unequivocal endorsement of the Scala platform is another proof that Scala's global leadership is expanding to serve the most demanding of its global customers in all vertical markets.

"We are very proud to welcome Alpha Japan as part of our growing roster of customers in Japan," says Guillaume Proux, Scala Asia Vice President. "Thanks to Alpha Japan, we can pride ourselves in seeing our solution running whenever we go out and get a snack!"

About Alpha Japan
Founded in 1970 in Tokyo (Japan) and with forty years of history in providing advanced solutions to businesses ranging from retail to educational customers, Alpha Japan just recently made an explicit bid for a share of digital signage market through its new digital signage business division. Heralding its Primix™ brand on top of every screen deployed in over 150 convenience stores in and around Tokyo. Alpha Japan designs and distributes content ranging from commercials to entertainment information, news clips, weather reports, etc. As a total solution integration company without hardware affiliation, Alpha Japan delivers solutions that closely satisfy its customer's needs. More information is available at

About Scala
Scala is a leading global provider of digital signage and advertising management solutions. By combining digital and traditional signage systems, Scala has become the world's first connected signage company, offering the leading platform for content creation, management and distribution in digital signage networks, and the first unified platform for advertising management of both traditional and digital signage networks. The company's solutions are used in retail, education, entertainment, government and other industries for diverse applications such as retail advertising networks, corporate communications (employee TV), traditional and digital billboards, digital menu boards, digital posters, cable TV, hotel lobby signage, gas pump toppers, outdoor advertising, interactive kiosks, etc. Scala pioneered the digital signage industry and today drives over 200,000 screens worldwide; more screens than all competitors combined. The company's digital signage customers include Rabobank, IKEA, Burger King, T-Mobile, Virgin MegaStore, EuroDisney, McDonalds, Warner Brothers, The Life Channel, Rikstoto, FuelCast, Repsol, Shell, NorgesGruppen and thousands more. Advertising management customers include CBS Outdoor, Clear Channel Outdoor, Magic Media, Reagan, Adams Outdoor Advertising, among others. Scala is headquartered near Philadelphia, USA and has subsidiaries in Canada, Netherlands, France, Norway, Japan and also over 450 partners in more than 60 countries. More information is available at

©2008 Scala, Inc. 350 Eagleview Blvd. Exton, PA 19341. Scala, InfoChannel, and the Exclamation Point Logo are registered trademarks of Scala, Inc. All other trademarks are the property of their respective organizations.


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