Blue Haven Pools Awarded Place In Industry-Leading Business Magazine, Australia's Best

Bean Media Group, publishers of Australia's Best Magazine, have confirmed the inclusion of Pool and Spa leader, Blue Haven Pools, in it's exciting Retail Magazine.

Sydney, NSW (PRWEB) November 26, 2008 -- Bean Media Group, publishers of Australia's Best Magazine, have confirmed the inclusion of Pool and Spa leader, Blue Haven Pools, in it's exciting Retail Magazine.

From its beginnings, launching first in business to build vinyl-lined aboveground pools, Blue Haven has grown to be recognised the world over as an innovator in the swimming pool and spa industry. The first range of vinyl-lined aboveground pools were designed 'strong enough to hold an elephant'. Built with JUMBO strength and JUMBO durability, Blue Haven's elephant brand quickly became as well know as Vegemite or Aeroplane Jelly.

Today, Blue Haven offers the largest range of products and services in the industry and make the backyard pool a more affordable option than any other builder due to huge volume buying power.

Ray Awadallah founded Blue Haven Pools after working as a pool salesman over 35 years ago. "Pools were something new to me. I always lived in a unit and saw them as a luxury. After I started selling them, I could see the possibilities for a successful business by making pools an affordable luxury for hard working families," he said.

With its evolving business strategy the business has grown tremendously in the past decade. It is proudly the home to over 500 team members and 250 display pools and spas; making up the largest display centres in the Southern Hemisphere.

The editorial had an exclusive Supply Chain Focus with Remonda Martinez, Executive Manager for Blue Haven. "The role our suppliers play is crucial for the smooth and efficient running of our business. We rely on equipment and goods to be delivered on time and in good condition. We have to meet deadlines for starting and completing the construction of pools and the successful delivery of spas. The other important criterion we look for is cost," said Martinez.

"Blue Haven Pools prides itself in building the largest volume of pools at the lowest possible price. To remain competitive in today's market we have to offer the best price without compromising quality. Our aim is to exceed our customer expectations. To help us in achieving this we have to work with our strategic partners to provide maximum benefit to our customers," continued Martinez.

"Suppliers who provide superior pool and spa products at the lowest possible price are the ones we deal with. We look for efficiency in service and timely delivery of goods and suppliers who keep up with the latest technology and innovation. Professional, honest and reliable are attributes we always looks for in our suppliers," said Martinez.

"We have held the top position in the market by maintaining strong alliances with our suppliers and we are committed to keeping in front of the development in this field. To achieve this we have to choose the finest suppliers around who are also dedicated to similar goals. We are constantly searching for progressive, dynamic and efficient suppliers who share our commitment and who are not afraid to step outside the square by implementing new concepts," stated Martinez.    

The entire Blue Haven Pools feature that appeared in Australia's Best Magazine can be found here: http://australiasbestmagazine.com.au/profiles/Retail_Blue_Haven.pdf

###