BD-BrandProtect Launches Troubled Asset Relief Program (TARP) for Companies Targeted by Internet Threats

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BrandProtect creates Internet risk mitigation program for ecommerce companies targeted by counterfeiters, IP misuse, trademark infringement and other attacks on intellectual property rights

BD-BrandProtect, the leader in online threat protection, today announced the launch of a Troubled Assets Relief Program (TARP). BrandProtect's TARP program provides assistance to companies recently damaged by illicit internet activity such as phishing, product counterfeiting, traffic diversion and mis-use of trademarks.

BrandProtect's TARP program helps corporations damaged by Internet threats improve confidence by monitoring phishing attacks and conducting take-down operations against criminals that redirect web traffic to illegal web sites, abuse trademarks and names, steal SEO optimization from legitimate brands and erode brand reputation.

"Improving customer confidence in e-commerce channels is a new priority in this recession along with the reclamation of stolen Internet assets," said Michael Kiefer, General Manager of BrandProtect. "The violation of intellectual property rights has reached epidemic proportions. Heightened visibility of gray market and counterfeit goods on the Internet is a top concern in 2009 for most Brand Protect contracted manufacturers, given the hundreds of billions of lost revenue needed to be reclaimed. TARP is our response to concerned customers"

BrandProtect is recognized for its comprehensive threat protection solutions for large institutions and global brands. TARP, created in 2004 and honed over the last four years, is the result of an initial proposal that was approved by more than 3500 customers in 2007. The TARP program is based on BrandProtect's enterprise-level intellectual property rights (IPR) solution that assists companies in reclaiming lost Internet revenue, at an affordable price.

"In these troubled times, we are helping companies stop organizations that dilute and defame their brands, revenue and reputation," said Kiefer. "We scour the internet looking for brand, trademark and trade name infractions by organizations that are stealing your brand, stealing your search and selling your products in the counterfeit, black or gray markets. This is a critical time for revenue and reputation rights and solely working with a domain registrar for web IP protection is not enough."

About BD-BrandProtect
BD-BrandProtect, the leader in online threat protection, empowers organizations to gain control over how they are represented online. The company's services help organizations detect, uncover and take down online threats to their brands, such as phishing, fraud, copyright infringement, web traffic diversion and more. By combining advanced technology and around the clock human analysis, BrandProtect filters, reports and takes action on the threats that present the most risk to a brand.

Recognized for its response services that help organizations detect, uncover and take down online threats to their brands, BrandProtect was the first company of its kind to be offered full membership by the Forum for Incident Response and Security Teams (FIRST).

BrandProtect has relationships with more than 2,000 Internet Service Providers globally that account for more than 85 percent of the traffic flowing across the Internet. Founded in 2001, BrandProtect is headquartered in Toronto, Canada, with offices in the United States, Singapore and London. For more information, visit http://www.bdbrandprotect.com.

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Ben Bradley
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