Euro RSCG 4D Impact Announces Marketing Alliance with We Work It Entertainment Group

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To further strengthen business development and provide clients (Brands and Artists) with best in class music promotion strategy and development, Bill Meyer, CEO of Euro RSCG 4D Impact and Spike Wray-Kirk, President of We Work It Entertainment Group, have announced a strategic marketing alliance.

Artists are looking for new ways to reach audiences. Euro has the infrastructure and expertise to maximize the experiential arena, and We Work It has the fresh working familiarity with the entertainment industry and the technology that accompanies it.

To further strengthen business development and provide clients (Brands and Artists) with best in class music promotion strategy and development, Bill Meyer, CEO of Euro RSCG 4D Impact and Spike Wray-Kirk, President of We Work It Entertainment Group, have announced a strategic marketing alliance.

Both firms share a focus for strategic promotion planning and a passion for flawless, turnkey program development through execution that is authentic and relevant to target audiences. The companies have started to work together on several opportunities that leverage We Work It's music talent connections and proprietary technology assets with Euro RSCG 4D Impact's brand building events. The two organizations complement each other's marketing event expertise and will be able to unite and maximize their strengths to build robust, immersive music and technology platforms for their clients.

"Our agreement with We Work It will allow our clients to discover unique opportunities in the marketplace to maximize their brand message and marketing dollars, reaching audiences/fan bases in indelibly memorable ways," according to Meyer. "Artists are looking for new ways to reach audiences. Euro has the infrastructure and expertise to maximize the experiential arena, and We Work It has the fresh working familiarity with the entertainment industry and the technology that accompanies it." adds Wray-Kirk.

About Euro RSCG 4D Impact
Euro RSCG 4D Impact is a leading, strategic, ROI oriented provider of a unique spectrum of consumer-targeted marketing services including Experiential Marketing, Life-stage Sampling, and WallBoards®, place based media, with offices in Chicago, Atlanta, New York, Washington D.C., San Francisco, and Knoxville. A part of the marketing services division of Euro RSCG Worldwide - one of the world's largest fully integrated marketing communications companies - Impact delivers meaningful, branded messages and experiences to the greatest number of targeted consumers possible, providing them with memorable, relevant experiences that drive a call to action. For more information, visit http://www.eurorscg-impact.com

About We Work It Entertainment Group
We Work It Entertainment Group is a leader in providing event management targeted toward the entertainment community. They are a full service event management agency committed to performing their craft with knowledge, accuracy, integrity, and passion.
Their awarding-winning, national reputation is based on fifteen years of specialization in marketing and managing events for the entertainment industry. For more information visit http://www.weworkitent.com.

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Amy Linde
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