The King Of All Advertising, Irwin Gotlieb, To Speak At Radio Ink's Forecast '09

Radio Ink magazine's Forecast '09 event, set for December 2 in New York, will feature the most sought-after speaker in the advertising business: GroupM CEO Irwin Gotlieb, who controls $60 billion in advertising worldwide.

West Palm Beach (PRWEB) November 25, 2008 -- Radio Ink magazine's Forecast '09 event, set for December 2 in New York, will feature GroupM CEO Irwin Gotlieb, the most sought-after speaker in the advertising business.

If you were to ask anyone on Madison Avenue who is the "king of all advertising," they would say Irwin Gotlieb. CNN Money calls him "the $59 billion man." As CEO of media-buying shop GroupM, part of the WPP Group, Gotlieb last year controlled 16 percent of the world's $364 billion in global ad expenditures -- that is $60 billion. He was the man WPP Chairman Martin Sorrell chose to combine MindShare with WPP's other media-buying shops. Gotlieb is the king of the advertising business worldwide because of his powerful insights and ability to predict future trends.

Gotlieb is the most sought-after speaker in the advertising business, and one rarely seen. Never before has a radio-industry event presented an advertising executive at this level. More than any advertising person on earth, Gotlieb knows what advertising trends can expect, and he has some powerful messages to share about what traditional media must do to survive.

Radio Ink Publisher/CEO Eric Rhoads said, "We've had some very important speakers at Forecast, but Irwin Gotlieb is probably the most relevant to what radio faces today and the most important in terms of understanding our future and the actions we must take. I'm asking every radio CEO to be present as a show of support for radio, and to hear what Gotlieb has to say. It is a monumental moment for radio to have Irwin Gotlieb appear before a radio-industry audience."

Gotlieb will appear on a Forecast '09 panel titled " Confidential: Inside the Minds of Clients -- What Radio Needs to Know About 2009 Spending Expectations, Plus Issues, Concerns, and Opportunities." This session represents an unprecedented gathering of top agency minds -- moderated by Laurence W. Norjean, Managing Director/CEO, Norstar Media Entertainment, with panelists Gotlieb, ZenithOptimedia President/Strategic Resources Bruce Goerlich, and OMD-North America CEO Page Thompson.

About Radio Ink's Forecast '09
Now in its sixth year, Radio Ink's Forecast event gathers radio owners, CFOs, group executives, managers, and Wall Street analysts to discuss current conditions and predictions for the coming year. The only conference of its kind, Forecast has become a premier event in radio financial circles and is capped off by an exclusive reception honoring the "Top 40" most powerful people in radio. For more information, call 561-655-8778 or visit www.radioink.com/forecast.

About Radio Ink
Radio Ink is a leading radio broadcast trade publication, providing news, information, and commentary to radio sales and management professionals in the United States and 43 countries worldwide. The bi-weekly magazine focuses on marketing, management, and the multi-platform challenges facing radio broadcasters today. The publication has also created several annual "gold standard" lists, including the "40 Most Powerful People in Radio," the "Most Influential Women in Radio (MIWs)" "Radio Wayne," and Hispanic radio's "Medallas de Cortez" awards. Radio Ink reaches more than 25,000 radio executives with a daily headlines e-mail and news updated throughout the day at www.radioink.com and provides two target-specific weekly e-newsletters, Hispanic Radio Weekly (www.radioink.com/hrw) and Convergence Weekly (www.radioink.com/cw).

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