Sitebrand's Client Successes Counter Classic Recession-Style Marketing

With recessionary times and razor-thin profit margins a common reality for many online merchants, there's an increasing demand for discounting alternatives and marketing sophistication that is both appealing to consumers and profitable to merchants. In response to this demand, a growing number of online marketers are turning to Sitebrand for its Segment&Serve™ personalization platform and professional services to create more relevant website experiences that leverage service, social marketing and Web 2.0 functionality with the added benefit of measurable results and return on investment.

Gatineau, Quebec (PRWEB) November 27, 2008 -- Sitebrand Inc. (TSX-V: SIB), a leader in online marketing solutions, today announces a series of client case studies that demonstrate increased conversion rates without resorting to classic discounting strategies or questionable returns on marketing investments.

With recessionary times and razor-thin profit margins a common reality for many online merchants, there's an increasing demand for discounting alternatives and marketing sophistication that is both appealing to consumers and profitable to merchants. In response to this demand and increasing e-commerce challenges, a growing number of online marketers are turning to Sitebrand for its Segment&Serve™ personalization platform and professional services to create more relevant website experiences that leverage service, social marketing and Web 2.0 functionality with the added benefit of measurable results and return on investment.

I would attribute at least a 5-fold return on our Sitebrand investment, at least that...

I learned that for certain visitor segments, sometimes you really don't need to give anything away. All it takes is a soft message to lift response rather than having no message at all (aka default content)

Depending on the type of visitor, and the campaign we're triggering, we are seeing between a 5% and 20% lift on revenue

On average, we've experienced a 5% conversion lift. Plus, our average order value has gone up about 2%.

For ElectricShopping.com, Rob Levy, Managing Director, attributes a 17% conversion lift to web personalization campaigns primarily comprised of "soft incentives" that promote the service side of their business. "I would attribute at least a 5-fold return on our Sitebrand investment, at least that..." says Levy on the ROI generated by Sitebrand.

In the case of Divers Direct, where buying decisions are literally a life or death matter, "soft incentive" web personalization campaigns that emphasize "expertness" have generated an impressive 66% conversion lift. "I learned that for certain visitor segments, sometimes you really don't need to give anything away. All it takes is a soft message to lift response rather than having no message at all (aka default content)," says Robert Darmanin, Online Services Manager for Divers Direct.

"Depending on the type of visitor, and the campaign we're triggering, we are seeing between a 5% and 20% lift on revenue," says John Miller, IT Director at Discount Dance. Commenting on the measured statistics for multiple soft-incentive campaigns over a 30 day period, Miller adds: "On average, we've experienced a 5% conversion lift. Plus, our average order value has gone up about 2%."

With the help of Sitebrand's comprehensive web personalization solution, innovative online merchants like ElectricShopping.com, Divers Direct and Discount Dance are helping to reset the definition of what constitutes a sufficient incentive to motivate visitors - especially soft incentives that don't involve any financial reward to the buyer or financial loss to the merchant.

To view these case studies and more, visit Sitebrand's Resource Center at: http://www.sitebrand.com/resources/case-studies

About Sitebrand:
Sitebrand Inc. (TSX-V: SIB) provides online marketing solutions and related services to major retailers across North America and Europe. Based on its proprietary software, Sitebrand's Segment&Serve™ personalization platform delivers personalized online marketing campaigns for websites, email, search engine marketing, blogs, banners, point of sale, or any other web medium. Using Sitebrand, online retailers are able to develop customized marketing campaigns that leverage anonymous web analytics and visitor behavior, providing each visitor with a personalized experience to that particular visitor in real-time--generating more customers, more profit per customer, more customer loyalty, and more conversions. Sitebrand was founded in 2000 and is headquartered in Gatineau, Quebec.

Media Contact:
Darryl Praill
+1-613-656-4122

Disclaimer:
Statements in this release that are forward looking involve known and unknown risks and uncertainties, which may cause the company's actual results in future periods to be materially different from any future performance that may be suggested in this release. Future performance of the company's products and services and our customers' results may differ substantially from those reported above. The company assumes no obligation to update any forward-looking statements contained in this release. The TSX Venture Exchange does not accept responsibility for the adequacy or accuracy of this release.

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