Gregg Murray's company realizes that not every radio website has to focus on Brittney Spears or the morning show. Instead they can be focused on radio's other customer -- the advertiser.
Charleston, WV (PRWEB) December 12, 2008 -
One of Radio Sales Imaging's signature creations, TopekaRadioAdvertising.com, was recently voted "Best Radio Website in America" by readers of Radio Advertising Bureau's Radio Sales Today. The elegant, easy-to-navigate website stood above the crowded field by embodying a simple, powerful principle - to compete in today's economy, radio stations must have a web presence that appeal to potential advertisers, not just listeners. The site, featuring flash media kits, flash audio, FAQ's, and more, makes a crystal-clear case for businesses to use radio as a marketing tool.
"Most radio websites do not focus on how to drive revenue. When I saw that Sales Imaging had produced a Website that took the strength of local radio and drove advertisers, it really jumped out at me," RAB nominating judge, Mel Taylor said. "Gregg Murray's company realizes that not every radio website has to focus on Brittney Spears or the morning show. Instead they can be focused on radio's other customer -- the advertiser."
Sales Imaging's iRadioSales Websites indisputably work. Since 2004, they have produced over 10,000 new business leads and nearly $12 million in revenue for radio stations in 50 US media markets.
Sales Imaging is led by former radio manager turned Internet marketing specialist, Gregg Murray. Gregg is a columnist for Radio Ink magazine and has conducted workshops for the Radio Advertising Bureau and National Association of Broadcasters. Gregg also writes two popular blogs, http://www.RadioSalesBlog.com for radio sales executives and http://www.WebsiteBlueprint.com for small business owners.
From an initial group of 100 nominees, five finalists were selected, and readers of the Radio Advertising Bureau's Radio Sales Today picked the winner based on content, design, and ease of use.
"The radio industry is discovering that a modern radio sales department requires a professional online presence that is designed to educate and influence advertisers. It's an essential component of any radio sales organization hoping to compete in today's economy," Gregg Murray says. "The Internet is where business owners and agencies now go to learn about radio and advertising. We place our radio clients in front of these prospects with a professional web presence."
Sales Imaging's iRadioSales Websites are completely turnkey. There is no construction or content-management, nor is there any ongoing maintenance for the radio station. Therefore, freeing the radio station personnel to spend their valuable time doing what they do best, selling and servicing their advertisers.
iRadioSales Websites are designed for individual stations or radio groups on a market-exclusive basis. The goal is to draw potential radio advertisers and give the radio stations instant credibility with today's hard-to-impress decision makers. iRadioSales.com Websites are completely branded with the client's station and corporate identity. They include PDF and fast-opening Flash versions of radio station media kits, as well as audio introductions from the radio station manager and each radio station's program director. In addition, an email marketing component is included. Sales Imaging sends out monthly "Business Builder etips" on behalf of the radio manager to its advertisers. Promotional tools are also included that drive new businesses to the site, including pre-produced radio promos for on-air, web banners for radio station programming sites, and Google, Yahoo!, and MSN search engine optimization.
Contact: Gregg Murray
Company: Sales Imaging's iRadioSales | Website Blueprint
Website: http://www.salesimaging.com | http://www.websiteblueprint.com
Meet Gregg: http://www.salesimaging.com/about.html
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