Search Marketing Blog Celebrates 12 Months of Tips and Tricks

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Upstream Connections celebrates a year of blogging with a great giveaway.

One of the most satisfying aspects of the blogging project has been the response from our existing clients, who will often call up or email the office to discuss an issue that has been mentioned in the blog. Hopefully they will enjoy the free blogging guide!

Brighton-based SEO company Upstream Connections' celebrates twelve months of blogging in December 2008 and, in recognition of the milestone, is posting a free, downloadable guide to successful blogging on its website. During the past year, the Upstream Connections blog has seen posts on such diverse topics as social media optimisation, newsletter writing, reputation management, paid search, viral marketing, search engine optimisation and offline publicity.

Upstream Connections' SEO Manager and regular blog contributor Alex Hammond says "We've all been very pleased with the reaction to the blog. When we started blogging in earnest a year ago, nobody was quite sure how successful the project would be, but we've had some great feedback from clients, freelancers and the SEO community in general. As a search engine optimisation company, we were very aware that we should be setting an example for our clients, all of whom are now exploring the blogosphere for themselves."

Blogs are the easiest way of regularly updating content on a website. Some businesses use a blog as an opportunity to connect with the public and present the human side to their organisation. Other companies use their blogs to pass on knowledge or spark debate. Hammond continues, "One of the most satisfying aspects of the blogging project has been the response from our existing clients, who will often call up or email the office to discuss an issue that has been mentioned in the blog. Hopefully they will enjoy the free blogging guide!"

Upstream Connections has provided SEO services since 2003 and serves clients in Britain, mainland Europe, the USA and Latin America.

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Alex Hammond

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