DR. Helen Boehm's FCCReady: New DC Administration Suggests Increased Oversight of Kids' TV, Internet and Ads, Are your programs and products FCCReady?

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FCCReady consults with the children's entertainment community on the educational content of products and programs. A virtual consultancy, FCCReady assists child-oriented businesses around the corner and around the world. Its mission is a simple one: bring high standards and diverse and effective review strategies to regulatory issues faced by providers of children's media.

We're going to have to parent better, and turn off the television set, and put the video games away, and instill a sense of excellence in our children.

FCCReady is led by nationally known psychologist, author and media authority, Dr. Helen Boehm, and produces powerful Educational and Informational (E|I) appraisals and professional evaluation summaries in compliance with the Federal Communications Commission (FCC) and CARU, COPPA and FTC guidelines.

Dr. Boehm has a proven track record of E|I program clearances and the successful review of much of the educational content for kids seen on TV and computer screens today. She will now extend the same practical and professional content advisory services she brought to NewsCorp's Fox and Viacom's MTV Networks/Nickelodeon over the past two decades - directly to your kids' media projects.

Dr. Boehm has testified before Congress and is the author of the popular child-safety book, Fearless Parenting for the New Millennium and the best selling paperback, The Right Toys: A Guide to Selecting the Best Toys for Children. She has been a familiar media resource and respected kids' expert on numerous news and talk shows, including Today, 20/20 and Good Morning America and her articles on technology, play and child development have appeared in Psychology Today, Working Mother, Redbook and Family Circle. Prior to heading youth standards and public responsibility at Fox and MTV/Nickelodeon, "Dr. Helen" directed the Children's Advertising Unit (CARU) of the Council of Better Business Bureaus, the self-regulatory arm of the children's advertising industry.

The incoming administration has pledged greater scrutiny of child-directed entertainment, advertising and interactive media. According to President-Elect Barack Obama, "We're going to have to parent better, and turn off the television set, and put the video games away, and instill a sense of excellence in our children." This heightened interest in the effects of marketing to kids will be apparent in a revitalized and activist FCC and FTC.

FCCReady is ready to assist the children's industry meet its broadcast commitments, licensing obligations, advertising pledges and Educational and Informational (E|I) program requirements with professional, independent and discreet advisory services. To learn more, please visit http://www.FCCReady.com.

This press release has been distributed by SalemGlobal Internet Interactive Public Relations. Based in New York City, SalemGlobal (salemglobal.com) optimizes websites to increase traffic from search engines for the not-for-profit, travel, legal, healthcare, automotive and real estate industries, provides lead generation and improves conversion of site visitors to buyers. Other services include general website marketing, search engine optimization, ecommerce solutions, content management systems, website hosting, web design and maintenance. For further information, please contact Raphi Salem at 646-217-4733.

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