The importance of superior marketing in long-term care has become magnified as the number of providers and specialized care services have grown
Atlanta, Ga. (PRWEB) December 1, 2008
Patient Placement Systems announced today the release of powerful new task management tools for its Web-based Referral Management System, helping continuing care marketers and admissions teams better track and measure programs and performance.
Admissions and marketing teams at nursing homes, skilled nursing and rehabilitation facilities, home health agencies, and hospice providers can create and track tasks associated with a specific referral or a referral source to streamline marketing workflow. Admissions professionals can set tasks to review and approve pending referrals, assign tasks to others and manage to-do lists. Marketing teams can manage marketing campaigns and track associated activities, as well as expenses and mileage. By tracking marketing activities and events--and linking them to specific referrals--continuing care providers can see which activities are most productive.
"Continuing care providers invest a great amount of time, care and money into marketing programs to promote their services, improve community awareness, and increase referrals," said Eric Christ, President of Patient Placement Systems. "We added the task management capabilities to our Referral Management System to help keep team members organized and focused on priority action items, while enabling marketing and sales management to determine the effort spent on specific marketing campaigns and referral sources and measure the return on those activities."
Additional task management features of the PatientPlacement.com Referral Management System include:
- Instant alerts notify others of new task assignments.
- Automatic reminders to email inboxes or mobile devices to advise task owners when a pending action is due.
- Multiple task identifiers and variables include task type, priority level, due date and status.
- Track duration, expenses, and mileage per tasks
- Generate expense reports
- Measure marketing campaign ROI
"The importance of superior marketing in long-term care has become magnified as the number of providers and specialized care services have grown," said Doug Walker, VP of Marketing for Patient Placement Systems. "These new Referral Management System tools give those marketers an edge by streamlining the creation, tracking and reporting of marketing tasks, campaigns and expenses, while closing the loop with complete referral management."
About the PatientPlacement.com Referral Management System: PatientPlacement.com automates and accelerates every step of the admissions and referral process for long-term healthcare providers. The Web-based service eliminates paper faxes and manual processes, helping providers admit qualified patients faster. Alerts and automatic notifications speed up response times and strengthen relationships with referral sources, while expediting approval workflows. Providers track, assign, manage and approve all referrals from all sources and methods--whether submitted by fax, phone, email, Web or in person. Reports on referral activity guide better business decisions and improved census numbers.
About Patient Placement Systems: Patient Placement Systems helps continuing care providers replace mountains of paper and fax frustration with fast, efficient online healthcare software for discharge planning, patient referral and admissions management and tracking, and task and document management. Patient Placement Systems is a proud Jackson Healthcare company, sharing a common dedication to providing the world's best healthcare software, technology and services. For more information, visit http://www.PatientPlacement.com or call 877-748-6656.