The multimedia integrated resort marketing campaign expresses Mount Snow's quirky, laid back personality while really driving home the unmatched dominance of its 101 fan guns - the most in New England
Troy, New York (PRWEB) December 1, 2008
Destination branding and tourism marketing firm Wanderlust announced today that its work for Mount Snow Resort has received a Silver Award in the annual Adrian Awards Competition hosted by Hospitality Sales & Marketing Association International (HSMAI). The travel and destination marketing agency designed and implemented the Mount Snow rebranding campaign, which was judged as one of the best in the Area/Theme Park Advertising and Positioning Excellence Category.
"The multimedia integrated resort marketing campaign expresses Mount Snow's quirky, laid back personality while really driving home the unmatched dominance of its 101 fan guns - the most in New England," described Mark Shipley, President and Chief Strategic Officer at Wanderlust. "It's one of our best resort destination marketing campaigns and we're proud Mount Snow has been chosen as a worthy recipient of the prestigious Adrian Award."
HSMAI is an organization of sales and marketing professionals representing all segments of the hospitality industry. With a strong focus on education, HSMAI has become the industry champion in identifying and communicating trends in the hospitality industry, and bringing together customers and members at annual events, including HSMAI's Affordable Meetings®. Founded in 1927, HSMAI is an individual membership organization comprising more than 7,000 members worldwide, with 40 chapters in the Americas Region.
Wanderlust is a travel and destination marketing agency. We help our clients understand what drives people to desire their brands and build integrated marketing communications programs to fuel that desire. Our clients include mountain resorts, attractions, municipalities, eco-tourism and other leisure and adventure destinations.
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