New York, NY (PRWEB) December 1, 2008
Six buildings in six cities across the country will illuminate their structures in bright green to support St. Jude Children's Research Hospital's ongoing search for cures for cancer and other catastrophic diseases as the hospital kicks off its annual Thanks and Giving campaign. Graceland Plaza in Memphis Tenn., Sears Tower in Chicago, Ill., Brooklyn Borough Hall in Brooklyn, N.Y., One Woodward Avenue in Detroit, Mich., One Financial Plaza in Providence, R.I., LaSalle Plaza in Minneapolis, Minn., will light their buildings during the week of November 24.
These buildings are part of an unprecedented coming together of retail and corporate partners, media and celebrities, who are asking everyone to join them in supporting St. Jude's groundbreaking medical research that benefits children in communities across the country and around the world. St. Jude, one of the world's premier centers for the research and treatment of pediatric cancer and other catastrophic childhood diseases, pays for all treatment not covered by insurance, regardless of a family's ability to pay. Eighty-five cents of each dollar received goes to support the research and treatment at St. Jude.
Now in its fifth year, the Thanks and Giving campaign was created by award-winning actress and St. Jude National Outreach Director Marlo Thomas and her siblings, Terre and Tony Thomas, the children of hospital founder Danny Thomas. The campaign encourages customers to "Give thanks for the healthy kids in your life, and give to those who are not."
These buildings join a family of celebrities including Jennifer Aniston, Robin Williams, Antonio Banderas and Jason Taylor as well as 57 of the nation's leading brands and most respected companies and their customers as they help St. Jude to fulfill its mission of saving the lives of children. Some of these buildings are located in cities that are also the corporate headquarters of Thanks and Giving partners AutoZone (Memphis), Dominos (Detroit), Target (Minneapolis) and CVS/pharmacy (Providence), which are returning partners of the campaign.
"How exciting that these landmark buildings will be illuminated to show support of the St. Jude Thanks and Giving campaign," says Marlo Thomas. "They will light the skies like beacons of hope reminding people that the holidays are a great time to give back and give to the children of St. Jude who need our help even in these difficult economic times."
- Graceland Plaza in Memphis Tenn., Elvis Presley Enterprises kicked off its holiday lighting program lighting its Christmas tree and other decorations at the famed home and designated an area of the Plaza to light up in Thanks and Giving green through the holiday season. Marlo and Tony Thomas were on hand with Martina McBride, Thomas Kinkade and patients from St. Jude to light the tree as well as other holiday lights on the property Nov 21.
- Sears Tower in Chicago Ill., the tallest building in North America standing 1,450 feet and 110 stories tall, will illuminate their antennae green on November 28, 29 and 30. This premier corporate office building in Chicago is located in Chicago's West Loop at 233 S. Wacker Drive and can be visible from 50 miles away on a clear night.
- Brooklyn Borough Hall in Brooklyn, N.Y., will illuminate the front façade of its Greek Revival style structure and dramatic staircase, all of which is made of Tuckahoe marble, on November Nov. 28, 29 and 30. The building, located at Cadman Plaza, is visible from one of Brooklyn's main arteries and was once the site of Brooklyn's City Hall before New York City consolidated in 1898.
- One Woodward Avenue in Detroit, Mich., is illuminating its top section--the "cube"--in green lights on Nov. 28, 29 and 30. Built in 1961 of pre-cast concrete and glass and standing 430 feet with 26 stories, One Woodward Avenue was designed by Minoru Yamasaki Associates as the forerunner to the World Trade Center in New York City. Located at the corner of Woodward and Jefferson Avenues, One Woodward Avenue has direct visibility from the Detroit River and has become an iconic symbol of the Detroit skyline.
- One Financial Plaza in Providence, R.I., is a 28 story office building made of steel and Italian Travertine Marble with views of the downtown Financial District, Providence Place Mall, the East Side of Providence and a view down the Providence River toward the new I-195 bridge. Bounded by Westminster and Exchange Streets and Kennedy Plaza, the building stands 408 feet above ground level with a designed weight of 100 million pounds. On Nov. 28, green lights will illuminate the top of the façade.
- La Salle Plaza in Minneapolis, Minn., owned by Zeller Realty Group (http://www.zellerrealty.com), is a 30 story office building located between LaSalle Avenue and Hennepin Avenue, and visible from nearby expressways, and mass transit. On Nov. 28, 29 and 30, green spotlights will illuminate the building's top section, which is made of Minnesota limestone.
Ways consumers can support Thanks and Giving:
- Shop where you see the St. Jude Thanks and Giving logo--a magnifying glass set against bright green background, which symbolizes the ongoing search for cures. Visit http://www.stjude.org for a complete list of participating companies.
- Add a donation at the check-out counter at select stores.
- Purchase specialty merchandise at participating companies to benefit St. Jude.
- Donate online at http://www.stjude.org, or by calling 1-800-4STJUDE. Make a donation in memory or honor of a loved one and receive a special Thanks and Giving holiday tribute card of your choice.
- Light trees in green lights.
About St. Jude Children's Research Hospital:
St. Jude Children's Research Hospital is internationally recognized for its pioneering work in finding cures and saving children with cancer and other catastrophic diseases. St. Jude is the first and only pediatric cancer center to be designated as a Comprehensive Cancer Center by the National Cancer Institute. Founded by late entertainer Danny Thomas and based in Memphis, Tenn., St. Jude freely shares its discoveries with scientific and medical communities around the world. St. Jude is the only pediatric cancer research center where families never pay for treatment not covered by insurance. No child is ever denied treatment because of the family's inability to pay. St. Jude is financially supported by ALSAC, its fundraising organization. For more information, please visit http://www.stjude.org.
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