But these days the consumer is cost-focused so we've had to reduce prices to compete with regular dry cleaners
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New York, NY (PRWEB) December 1, 2008
Everyone knows organic foods are healthier for you, no pesticides, hormones or toxic chemicals, but what about green dry cleaning? In these tough economic times, the environment loses its place on the list of importance. No one wants to pay more for green dry cleaning.
Will the green movement become another victim of our spiraling economy? Green dry cleaning was developed for the consumer not the environment. Typical dry cleaning uses petroleum distillates that are toxic chemicals and often leave a residue behind on clothes, a residue that can transfer to skin and eventually getting into the body. That's toxic residue getting into the body!
People seem willing to pay more for organic produce because it is pesticide-free but not for toxin-free dry cleaning. Dry cleaning contains far more toxins than fruit sprayed with pesticides. So much so that it gives off a potent chemical odor. That chemical smell is residual Perc, the favored solvent used to dry clean clothes for the past few decades. There is no chemical odor on pesticide treated fruits and vegetables, yet the public demand is growing for organic produce while people are reluctant to use a green dry cleaner opting for the one that leaves clothes reeking of toxic chemicals. Public awareness needs to grow in this area.
Toxin-free is only the beginning of green dry cleaning. Thomas Davis of Greensleeves Garment Care in the New York City metro area, known as "The Green Dry Cleaner," explains, "It is actually cleaner than regular dry cleaning. There is no chemical residue left behind and there are substances called optical brighteners in garments typically dulled by petroleum-based dry cleaning solvents. Not with green cleaning, our process actually gets clothes cleaner, colors brighter, smelling fresh."
The healthier choice is also the cleaner choice. Greensleeves is on the Web at: http://thegreendrycleaner.com.
"But these days the consumer is cost-focused so we've had to reduce prices to compete with regular dry cleaners," Davis quickly adds.
Competition is the spirit that has made America the world leader and in times like these where the economy boils off its waste, the consumer is the final beneficiary.
As money gets tighter green businesses like Greensleeves find themselves competing head to head with non-green businesses. If the green movement is to survive competition will be the way. Then maybe we will start finding organic foods affordable.