Listrak Offers Weekly Podcast on Email Marketing Best Practices

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Email Marketing Today podcast provides insight on ways to enhance and improve email campaigns.

Listrak, a leading email marketing solution provider based near Lancaster, PA, announced today that it is broadcasting Email Marketing Today, a fun and informative podcast hosted by Listrak's email experts Ross Kramer, CEO, Matt Elliott, Director of Client Services, and Brent Shroyer, Product Manager. Every Thursday afternoon, Ross, Matt, and Brent get together in Listrak's state-of-the-art broadcast studio to discuss the issues that matter most to email marketers - deliverability, reputation, list acquisition and management, design and content best practices, segmentation, and other ways to enhance campaign performance and increase ROI. To subscribe, visit

Podcasts are generally 15-20 minutes and each one focuses on a specific topic. The first broadcast discussed online and offline list acquisition best practices and how the procedures directly impact the deliverability of messages. The tips given were fresh and exciting, and listeners are sure to gain valuable insight into their list acquisition strategy and learn how to enhance and improve their processes.

Creating an effective email marketing strategy just got easier - you don't want to miss a single broadcast! Subscribe now at

About Listrak
Listrak is an Email Service Partner to world-class organizations such as Motorola, The Islands of the Bahamas, eMarketer, Bernard Hodes, Boston Symphony Orchestra, PR Newswire, Wolfgang Puck Fine Dining, and L'Oreal. Our hosted email marketing software allows permission-based marketers to manage, send, track and grow their email marketing investment. We deliver email marketing intelligence through our intuitive web-based application. Leading marketers have come to rely on this intelligence to better manage email in their multi-channel marketing mix.

Listrak helps companies, agencies, and associations better manage customer relations in their marketing campaigns. Its web-enabled interface helps marketers engage their customers using an advanced profiling and dynamic content engine. Listrak also offers a diverse range of professional services through its account managers, graphic designers, and technical engineers to assist clients with design, content, deliverability, integration, advanced features, best practices, and all other campaign development tactics.

To learn more about the many ways Listrak can strengthen your email marketing campaigns, or to sign up for a 20-minute web-based tour, visit

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Megan Ouellet
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