Houghton College Joins Tuition Rewards College Enrollment Marketing Consortium

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Houghton College (Houghton, NY) has joined Tuition Rewards, a nationwide consortium of 223 private colleges & universities that rewards families for saving for higher education with points that can be used to reduce tuition costs. Houghton is the 22nd college to join Tuition Rewards in 2008; 130,000+ students are enrolled in the SAGE Scholars-sponsored program, which also helps colleges recruit students.

Houghton College (Houghton, NY), a four-year liberal arts college affiliated with the Wesleyan Church and located within an hour's drive of Buffalo and Rochester, has become the 223rd member of the SAGE Scholars Tuition Rewards college & university enrollment marketing consortium. Houghton is the 22nd college to join Tuition Rewards in 2008.

"The short-term enrollment consequences of the current economic malaise demand creative and aggressive marketing strategies, and our Tuition Rewards Consortium is just that," declared Dr. James B. Johnston, chairman and CEO of SAGE Scholars. "An almost perfect storm of economic turmoil and unfavorable demographic trends make participation in the Tuition Rewards Consortium more important than ever."

More than 1,200 undergraduates -- representing 40 states, Canadian provinces and 25 foreign countries -- comprise Houghton's student body. Houghton's most popular majors include Education, Biology, Music, and Business. Houghton is a Christian Learning Community that emphasizes preparation of students to become future leaders. The Houghton Experience is centered on strong academic programs and a faith community/fellowship that helps develop conviction, compassion and character. Study-abroad programs and global partnerships reflect a commitment to out-of-the-classroom learning, experience and service.

A combined focus on spiritual development, academic preparation and cross-cultural learning is what shapes the Houghton Experience. Houghton is globally connected to provide students with unique learning experiences around the world. By graduation, 40% of Houghton students have enriched their educational experience through study abroad and off-campus semester programs to locations such as London, Australia, Uganda and Tanzania.

131,020 students are now enrolled in Tuition Rewards, which fosters a dynamic relationship among families, colleges and financial institutions. 28,415 students have joined in 2008. When registered students attend one of the participating private four-year colleges, the family's accumulated Tuition Reward points may be redeemed as a "scholarship" - a non-need based grant or discount - of up to one full year's tuition spread over four years.

Families earn Tuition Rewards by saving for college with a variety of financial partners, including the Pennsylvania and Wisconsin state 529 college savings programs and firms such as Allstate, The College Tuition Benefit and Wells Fargo. Tuition Rewards is now the largest U.S. private college savings program (based on participating students and the value of eligible assets).

Houghton is the 16th Tuition Rewards member in New York, joining Alfred University, Berkeley College, College of New Rochelle, Elmira College, Hartwick College, Hilbert College, Iona College, Manhattanville College, Medaille College, Pratt Institute, Roberts Wesleyan College, St. Lawrence University, St. Thomas Aquinas College, Wagner College and Wells College.

About SAGE Scholars:
Houghton is the 15th institution affiliated with the Council for Christian Colleges & Universities (CCCU) to participate in Tuition Rewards.

SAGE was founded in 1995 by Dr. James B. Johnston, former Director of Admissions and Financial Aid at the Wharton Graduate School, University of Pennsylvania. SAGE's Tuition Reward plan is now the largest U.S. private college savings program -- based on the number of participating students and value of eligible assets. For more information, contact Dr. James Johnston, 215-564-9930.


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