Web-Assisted Selling Services Help B2B Sellers Deal with Anemic Climate

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Comprehensive Multimedia and Web Delivery for Marketing and Sales Enablement

Avitage, http://www.avitage.com, a marketing and sales-enablement company, announced today a comprehensive set of multimedia and web delivery support services that will be known as web-assisted selling. These services are packaged to help B2B marketing and selling organizations compensate for workforce reductions by using multimedia and web delivery applications to improve execution of a complex sale.

"Companies selling complex, solution-oriented offerings face significant communication challenges across extended sales cycles," observed Jim Burns, CEO of Avitage. "Selling pressures will only increase due to workforce reductions, travel restrictions and customers who will be more selective with projects and investments."

Marc McNamara, VP of Programs and Services, explains. "Multimedia affords sellers a way to capture attention and deliver subject-expert knowledge and messages in a more compelling form than text. Today, multimedia content can be delivered over the web in multiple ways; as live web meetings to large and small groups or one to one, as short on-demand video vignettes, as streaming or downloadable audio podcasts, or even to cell phones and portable devices. But selling content has to be built to take advantage of those capabilities. Multimedia has been used for decades in training as eLearning and in marketing as webinars. Web-assisted selling extends this functionality to sales, while coordinating and integrating a strategy across all company functions."

Avitage web-assisted selling provides a methodology with services to marketing and sales operations that:

  •     Align selling messages to clear and concise value points, stakeholder needs, competitive and market segments
  •     Develop visual and multimedia content that is aligned to, and in support of, key sales conversations at different stages of the sales process
  •     Deploy intuitive "collections" of selling messages and content
  •     Assist the field to easily access, tailor and deliver content using the appropriate delivery method for each customer communication
  •     Provide real-time meeting support to reduce the risk and optimize the experience of field users and their customers in web meetings
  •     Manage a continuous process-improvement program collecting feedback and improving content and services.

To learn more about web-assisted selling, take a look at this short, multimedia vignette:

About Avitage
Avitage (name derived from audio-video montage) is a business communications services company. We help companies enable users to communicate internally, with sales channels and customers using tailored, dynamic, multimedia communications to capture attention and motivate behavior change. Through unique ways to create, manage, deploy and deliver custom multimedia communications, our customers produce high volumes of professional quality, re-usable, modular, multimedia assets, with development times measured in minutes, hours or days at costs well below traditional production methods.

We are unique in the way we enable the business front line to instantly assemble and deliver custom multimedia shows that are tailored to the specific interests of each audience. This creates a competitive advantage that increases win rates, reduces sales cycles, increases selling time--all while lowering selling costs.

For more information, please visit http://www.avitage.com or call us at 781.522.8000.

(C) Copyright 2008 Avitage, Inc. All rights reserved.


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Heidi Thompson
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