Custom Wall Murals Build a big Impression at new LEGOLAND Discovery Center in Chicago

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Commerce Color worked with Sally Corporation, a leading animatronics, amusement park and retail entertainment design and development company, to build a big impression at the newly opened LEGOLAND Discovery Center in Chicago.

Commerce Color, a large and grand format digital printer based in St. Louis, Missouri, has worked with Sally Corporation, a leading animatronics, amusement park and retail entertainment design and development company, to provide environmental graphics for the newly opened LEGOLAND Discovery Center in Schaumburg, a suburb of Chicago.

LEGOLAND Discovery Center, a giant indoor LEGO world designed for families with children aged 2 to 12, is a 30,000-sf. leisure destination combining LEGO model building with theme park-like attractions including a dragon ride, adventure trail and 4D cinema incorporating LEGO creatures and LEGO-based special effects. LEGOLAND Discovery Center in Chicago is the first of its kind in the U.S. There are currently two LEGOLAND Discovery Centres in Germany: one in Berlin and one is Duisburg.

Commerce Color created a 12-foot high by 33-foot long custom digital wallpaper that lines the entrance to Mini-land, a 1,500 sf. room housing a replica of the city of Chicago built entirely with LEGOS. In the Hall of Fame area, Commerce Color provided all of the backdrop wall graphics for the characters of Harry Potter and Hagrid Indiana Jones and Batman. Commerce Color also created wall murals in the Build and Test area, a do-it-yourself model-making area for children.

Commerce Color printed massive vinyl wall murals for the Factory Tour, an attraction demonstrating how Lego bricks are made. Standing 9 feet tall and spanning 110 feet, the custom wall murals depict the interiors of a factory, replete with gears, conveyer belts, electrical systems, pipes and safety tape. The client, LEGO Group, felt that accurate color had never been achieved in the wall murals for this room in the previous two LEGOLAND Discovery Centres and commented that the color accuracy achieved by Commerce Color is the best that they have seen. States Rich Hill, designer at Sally Corporation: "LEGO had a 'color universe' with which we had to work. LEGO Group was extremely happy with everything we and Commerce Color did, and felt that the color quality of the murals was incredible--the best of the LEGOLAND Discovery Centres to date."

Commerce also created for three birthday party rooms: two with a jungle theme and one with a castle theme. Finally, they produced specialty graphics in the form of a 12 x 8 ½ foot map located near the ticket counter in the lobby of the entire Discovery Center.

According to Hill, "Working with Commerce Color was incredible. They produced vibrant colors and excellent quality in all of their custom wallpaper graphics. And when we had a tight deadline issue and didn't provide them with artwork for one of the walls until the last minute, they turned the project around quickly and the mural was installed in time for the opening. They really contributed to the success of this project."

Located in St. Louis, Missouri, Commerce Color is a large and grand format digital printing company specializing in light pole banners, wallscapes and building wraps, digital wallpaper, event graphics and a wide assortment of custom vinyl banners. Commerce Color helps companies communicate their message in a big way. We use the best available materials and up-to-the-minute technologies and provide unparalleled service to our customers nationwide, making us a leader in the large and grand format printing industry.

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TOM CROGHAN
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