Purse-n-All Expressions(TM) Hot Holiday Gift Item

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Fashion Flips Inc. launches it's newest product, the Purse-n-All Expressions(TM) Five-in-One handbag system, to the retail market in time for holiday shopping.

The holidays are right around the corner. This season, consumers are committed to spending wisely. As the economy tightens, Fashion Flips designers Karen Kowaleski and Darcy Messineo have created the Purse-n-All Expressions ™ Five-in-One ™ handbag system in response to today's fashionista's practical side.

Given the current economic climate, many holiday shoppers are opting for practical gifts. Purse-n-All Expressions ™ provides practicality with flair! Handbags are no longer considered a superfluous accessory, but a fashion staple. Women need a secure system for toting their belongings, but it has to look good too! Purse-n-All Expressions™ is the answer. Fashion Flips business partners Karen and Darcy designed The Five-in-One™ handbag system in response to their own lifestyle needs. Both lead busy lives as wives, working moms, and entrepreneurs. Purse-n-All Expressions ™ is an upscale, versatile bag that works for the woman on the go. Karen explains, "Purse-n-All Expressions™ lets me get out the door fast. I grab my bag, choose a Flip Cover™ that coordinates with today's outfit, slip it over the base bag, and in seconds flat I'm off. No looking for this lipstick, or that set of keys in another bag. I have everything I need because it's already in my base bag."

Purse-n-All Expressions™ Five-in-One™ handbag system is a two-piece handbag system that consists of a zipper base bag and reversible Flip Cover™. The two pieces combine to offer five different looks.

1. Use the base bag alone. The base bag comes with it's own handle that connects to the loops at each end of the bag. Perfect for when you want a simple, classic look.
2. Add a flip cover™ for some flair! Remove the handle from the base bag by opening the swing gate rings and sliding off the loops at each end of the bag. Slide the base bag into the flip cover to switch from understated to a fashion statement.
3. Change looks in a flash! Remove the cover and "flip it" to the other side by turning it 'inside out'. When completely flipped to the other side, slide the base bag back into the cover. You get a whole new look in 30 seconds flat!
4. For a more casual look, use the flip cover alone. It is the perfect tote for more relaxed occasions.
5. "Flip" your cover to the other side for another sporty look.

When shopping for that perfect gift for the woman in your life, remember, "This is a great looking bag that offers such ease of use and so many options!" states Darcy. " It is the most versatile bag currently on the market." The Five-in-One handbag system comes in both handbag and laptop sizes. Available at select retailers or online at http://www.fashionflips2.com

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Karen Kowaleski
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