Our findings further reinforce that consumer confidence is low and consumers are less likely to purchase without careful deliberation.
Fort Washington, Pennsylvania (PRWEB) December 1, 2008
TRiG Poll finds Americans staying home, enjoying home-cooked meals and home entertainment, while they sit tight and wait out the current economic storm. Survey results show that less than five percent of the American public feels that the current economic environment is good for them.
In a recent study conducted by The Research Intelligence Group (TRiG), shortly after the US presidential election, Americans overwhelmingly expressed that they must be more cautious on spending their money. This wary sentiment rang true regardless of respondents' income, gender, region, and age.
The areas to be impacted the most by reduced spending include eating out at restaurants, entertainment, and holiday shopping. Telephone service and cable/satellite television services are least likely to be impacted by reduced spending with the majority of those surveyed indicating no changes planned for the next year. Fewer than one out of ten indicated they would be spending more on any category, with the exception of food/groceries where nearly a quarter of US households indicated they expected to increase spending in the coming year. Twenty-seven percent say they will contribute less to their investments; not surprising given the recent volatility in the stock market.
"With consumers spending their disposable incomes more carefully, companies will need to do an even better job in offering value to customers," noted Steve Levine, TRiG's President. Steve added, "Our findings further reinforce that consumer confidence is low and consumers are less likely to purchase without careful deliberation."
For additional information on TRiG Poll, contact Steve Levine at 215-643-8608. TRiG, also known as The Research Intelligence Group, is an innovative full-service marketing research agency based in Fort Washington, Pennsylvania. (http://www.trigsite.com)
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