Gaining a mastery of advanced web analytics gives marketers a clear and competitive advantage in reaching their search marketing goals
San Diego, CA (PRWEB) December 1, 2008
Engine Ready CEO, Jamie Smith, noted thought-leader and speaker on search engine marketing strategies, has been invited to speak at the Search Engine Strategies (SES) conference on December 10, 2008. Mr. Smith will be discussing the latest and most effective techniques to measure and evaluate the day-to-day campaign changes marketers make in efforts to maximize their return on their paid search marketing investments.
The SES event, to be held in Chicago, is the only major Search Marketing Conference and Expo in the Midwest, featuring over 60 sessions, multiple keynotes, exhibitors, and networking events. Mr. Smith's presentation, to be held at the Chicago Hilton, will add a new dimension to understanding search marketing performance by digging into advanced web analytics reporting and analysis.
"Gaining a mastery of advanced web analytics gives marketers a clear and competitive advantage in reaching their search marketing goals," reports Mr. Smith. "Web analytics provide the most effective decision support mechanism to search marketers by allowing for high levels of precision in measurement and analysis of their campaign tests."
The presentation titled "Tactical Success Measurement" will be held Wednesday, December 10, 2008 at 4:00 p.m. at Chicago Hilton. For more information, visit http://www.searchenginestrategies.com/chicago/.
About Engine Ready, Inc.:
Engine Ready is a top tier provider of search marketing services and software, based in San Diego, CA. Managing paid search accounts in excess of 15 million keywords, and over $10.1 million in annual media spend, Engine Ready was the first organization to combine the power of website analytics with search marketing.
For information: http://www.engineready.com or phone: 1 (888) 283-0882