Percussion Adds to Management Depth, Begins to Execute on Growth Plans

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Percussion announces the appointment of Bill Beardslee, Peter Webster and Scott Durgin to the management team. Bill, Peter and Scott joined the company earlier in the year and have already marked early results in the field.

The company has critical mass -- revenue, customer base, product, -- the market is vibrant and growing at a double-digit rate, and the engineering group here is second-to-none. With the management team assembled by Mike and Joe, I can focus on introducing innovation and scale to this business.

Percussion Software, a provider of web Content Management System (CMS) software and services for managing, analyzing and improving online business results, supported growth plans by appointing Bill Beardslee, Peter Webster and Scott Durgin to senior posts within the company. Bill Beardslee is Senior Vice President, Marketing and Business Development, Peter Webster is Senior Vice President, Field Services, and Scott Durgin is Executive Vice President, Products and Strategy.

In May of this year, Mike Robichaud and Joe Wykes assumed their new roles of CEO and President, respectively. During that time, Mike and Joe announced plans for dramatic growth for the company.

"The first order of business was to assemble a top-flight leadership team," explained Mike Robichaud, CEO of Percussion Software. "We recognize the opportunity to rapidly grow the business and adding Bill, Peter and Scott gives us tremendous firepower to do so. The initial steps include honing the cohesive positioning, product and customer delivery plan. Over the past few months, the team has been developing their functional groups, strategies, programs and executing in the field. The early results are very promising and we expect to build on this momentum."

Beardslee joined the company in July and is responsible for positioning and messaging, lead generation, and marketing services. Prior to joining Percussion, Beardslee led his own consulting firm, Bonfire Marketing. Before that he was VP of Marketing at Element K and Divisional President of Harpell. While at Element K, Bill helped re-position the company from a seller of training products to a learning solutions provider, which facilitated the sale of the company.

Beardslee's first achievement at Percussion was the development of new positioning that emphasized how Percussion can help organizations generate business results. In addition, the company has developed a new strategy which includes packaging the company's product (the Percussion Content Management System, formerly known as Rhythmyx), solutions (Personalization, Community Marketing and Analytics) and services into The Percussion Approach. The culmination of the first phase of Beardslee's work will be seen publically in the company's new web site, due to launch in Q1 2009.

"Bill has managed to create more value in our product, solutions and services through focused, compelling messaging," mentioned Joe Wykes, President of Percussion. "We sold 66% more Solutions in Q3 vs. Q2, and that is a direct result of good work on the part of the Sales group, our new 'results' messaging and focus on The Percussion Approach."

Peter Webster re-joined Percussion in July, after spending two and a half years with Adobe Systems where he was the Financial Services Practice Leader. At Adobe, Peter was responsible for championing innovation via the company's enterprise software product, LiveCycle. His contributions at Adobe included working hand-in-hand with clients and partners to marry the power of rich internet applications with the backend capabilities of the Adobe LiveCycle Suite. Peter worked for Percussion from 1997 through 2005. In his new role as SVP, Field Services, Peter will be responsible for Pre-Sales, Technical Services, Technical Support and technology service partnerships. More directly, Peter is responsible for customer success through rapid implementation and Technical Support.

"Peter's work with the partners is showing early results," mentioned Joe Wykes, President of Percussion. "In Q3 a significant number of our deals were lead by Percussion Partners, and we expect that number to grow over the coming quarters. Additionally, Peter has recruited top-tier talent to augment the Pre-Sales, Technical Services and Technical Support teams."

Scott Durgin joined the company in September and will be responsible for products and strategy. Most recently, Scott co-founded Aligned Global -- a provider of outsourced engineering services for emerging technology companies. Previously he was SVP, Products & Operations at Adesso Systems, a SaaS-based distributed mobile and social media application platform. Prior to Adesso, Scott was CTO of Gotuit where he and his team pioneered indexing services for streamed and time-shifted video. Durgin was also SVP/CTO at iCast -- a large scale interactive entertainment portal for user generated content. He spent ten years at IBM and Lotus where he co-created the $40m year-1 Lotus Sametime business, and was Director of Product Management for Notes & Domino.

"When I was evaluating Percussion prior to joining the company, I was very encouraged by what I saw," said Durgin. "The company has critical mass -- revenue, customer base, product, -- the market is vibrant and growing at a double-digit rate, and the engineering group here is second-to-none. With the management team assembled by Mike and Joe, I can focus on introducing innovation and scale to this business."

"While our Q3 sales were up nearly 1/3 vs. Q3 2007, we see larger goals in our future," commented Mike Robichaud. "This team has what it takes to knock the cover off the ball."

About Percussion Software:
Percussion is the provider of The Percussion Approach, a combination of our CMS, solutions and services that have a singular focus -- driving business results through multiple online channels including websites, intranets, blogs, and mobile devices. The Percussion Approach allows marketers and line-of-business owners to create, analyze, and change online content as they pursue what really matters -- revenue, membership, or leads.

Percussion has been helping a broad cross-section of corporations, institutions and agencies generate results, including, ING Direct, Motley Fool, Alliance & Leicester, Computer Associates, Kohl's, U.S. Department of State,, The Washington Post, and the University of London.

More information can be found at


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