Genuine Interactive Makes a Splash at MITX Awards with "Best of" Award for French's "Skinny on Mustard!"

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Genuine Interactive and clients make a splash at MITX Awards with Best Consumer Web Site and one of the coveted "Best of" Awards for French's "Skinny on Mustard!"

Genuine Interactive and clients make a splash at MITX Awards with Best Consumer Web Site and one of the coveted "Best of" Awards for French's "Skinny on Mustard!" - http://www.frenchsmustard.com.

The annual MITX Awards (http://www.mitxawards.org) is the largest awards competition in the country that recognizes achievements in the development and implementation of interactive technologies. MITX winners were announced in 33 categories, including five "Best of" awards, at a sold out ceremony attended by more than 1,300 industry professionals held on November 19th at the Boston Marriott Copley Place.

"There were some great sites in the category. Reebok, Burton's Snowboards and Nikon -- we're glad to be recognized with those other finalists," said Chris Pape, creative director at Genuine Interactive. "Just being a finalist is a great accomplishment; winning the category and the Best of Engagement is the icing. We'd love to thank our clients for their insight and support and the Genuine team for kicking so much mayo ass on this project."

Genuine Interactive also was one of the leading agencies represented at this year's MITX Awards by garnering 5 other finalists in a variety of categories.

"This year's award winners represent some of the world's most innovative marketing and creative experts. These companies and individuals help big-name brands connect with their audiences through innovative and non-traditional use of technology," said Kiki Mills, executive director of MITX. "MITX is proud to be the foundation for New England's vibrant digital community and to recognize and help keep our Internet business and marketing practitioners at the forefront of innovation."

Entries were judged by over 100 industry professionals representing various disciplines including creative directors, designers, technologists, online media representatives, investors and business professionals.

Genuine Interactive (http://www.genuineinteractive.com), a Boston based interactive agency, is an independent, full service interactive agency that creates award-winning website and online marketing campaigns. Genuine Interactive believes that a 360-degree, integrated marketing and advertising strategy creates synergy and increases effeciency, ultimately making you marketing efforts more effective. Genuine Interactive is proud of the work we achieve for our clients and encourages you to visit http://www.genuineinteractive.com to see our latest projects.

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Kyle Sinclair
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