WebCollage Continues Its Rapid Growth And Hiring With The Addition of David Heled As Vice President of R&D

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Heled Brings WebCollage Extensive Development Experience At Fast-Growth Technology Companies

I'm excited to join WebCollage at this point in its evolution as I will have the opportunity to build on its strong technology team and leverage its patented portfolio of applications

WebCollage, a leading content exchange for manufacturers and their business partners, today announced that David Heled has joined the company as Vice President of R&D. This appointment not only adds additional depth and experience to the WebCollage management team, but also marks the continued expansion of the company.

As Vice President of R&D, David will be responsible for managing the worldwide development and QA of WebCollage's content syndication platform as the company extends its platform to add new applications and expand into additional verticals. In addition, David will also lead Webcollage's advanced technology initiative to develop faster, more cost-efficient ways for manufacturers and retailers to conduct joint online sales and marketing.

"David possesses an extensive track record as a head of research and development of fast-growing enterprises," said Yuda Doron, CEO of WebCollage. "He has more than 17 years of software development experience and has continually demonstrated his ability to lead complex technical organizations and bring large-scale technology projects to fruition on time and on budget. He will be an extraordinary asset on our team as we continue to hire and expand the company."

"I'm excited to join WebCollage at this point in its evolution as I will have the opportunity to build on its strong technology team and leverage its patented portfolio of applications," Mr. Heled said. "I look forward to the challenge of building products that meet the needs of our leading global brand clients."

About WebCollage, Inc.
From search to buy, WebCollage helps brand marketers engage consumers across the Web. WebCollage's syndication platform optimizes marketing content and provides consumers with a consistent, engaging online brand experience that increases sales and establishes brand continuity. WebCollage works with a wide range of customers, from Fortune 1000 companies to smaller brands worldwide, to extend the power of their brands online. Founded in 2000, WebCollage is a privately-held company headquartered in New York, NY and backed by Sierra Ventures, Cedar Fund, Greylock Partners, GSI Commerce, Inc., and Gilde IT Fund. For more information, please visit: http://www.webcollage.com or call 1.212.563.2112.

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Jed Alpert
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