eDigitalResearch Launches Word of Mouth Marketing Tool

eDigitalResearch announces new service for consumer reviews, ratings and feedback

(PRWEB) December 3, 2008 -- eDigitalResearch, a leading provider of online market research, announces the launch of a new service for their customers - eProductRating. This facility allows customers to record their personal feedback and views on products and services, allowing clients to build online brands through word of mouth marketing and customer recommendation.

eProductRating is a cost effective solution for collating direct consumer-generated content and can be programmed to provide automated 'star' ratings and moderated results. Furthermore, the responses are collected for automatic analysis within the eDigitalResearch reporting system, which can then be fed to the product teams.

Michelle Fuller, Director of eDigitalResearch, says, "Web 2.0 has allowed increased collaboration and interaction, and immediate expression of opinion. As a result, e-retailers are missing a trick if they do not take advantage of their consumers' growing enthusiasm in providing their feedback."

Fuller continues, "Word of mouth has always been recognised as a powerful tool in any form of retail, and with the rapid expansion of Web 2.0 in its various forms, it can now be fully exploited online. eProductRating allows e-retailers to react to genuine, free expression from their target audience. The subsequent analysis and automatic ratings also allow for immediate appraisal of product progress."

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