Smart Marketing for 2009 - How To Get More Business from Smaller Budgets Using Optimized Landing Pages

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Most companies lose 97% of online leads and sales due to websites and landing pages that are not designed to "finish the sale." Learn how to change that to improve your marketing return on investment.

Adler Interactive launches landing page development to help online marketers increase sales and leads while reducing costs.

With marketing budgets slashed for 2009, how can companies continue driving sales and leads for less money? One way is to turn as many online visitors into leads and sales as possible. This is the area of "post click marketing."

Post-click marketing is what happens after a potential customer clicks on a link in email marketing, Google ads, or banner ads. It is the process of building landing pages and testing them to maximize conversion of visitors into customers.

One challenge that many organizations face is difficulty quantifying how many visitors actually convert from visitors into prospects or leads. This lack of business intelligence prevents many companies from turning their Internet presence into a high-performance lead generator.

As a matter of fact, most experts agree that only 3% of visitors actually volunteer their contact information after clicking on an online ad. However, this waste is unnecessary, as high-performance landing pages can generate 20% conversion rates and higher through ongoing testing and refinement of the message and offer.

Companies have seen remarkable differences in the conversion based on the message, graphics, links, offer, pricing, and layout. One client is currently testing 3 different messages for users who click on a link in the email they sent. One version of the website Landing Page A is converting at 8%, Page B at 3%, and Page C at 18.75%. View Case Study

By optimizing your landing pages or website pages companies can dramatically improve the number of actual leads they receive from their site and make their advertising generate a higher ROI and reduce wasteful spending.

Adler Interactive is a offering free website assessment and has an online case study to learn more about landing page optimization and post click marketing at Adler Interactive

About Adler Interactive - Adler Interactive is a Charlotte, NC based company specializing in post click marketing and landing page optimization. Cisco Adler serves as president and has over 15 years of experience in the creative field and has served as vice president of marketing for Belmont Abbey College and the legendary fitness leader, York Barbell Company.


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Cisco Adler
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