Vitrium Systems Proves Out 95% Drop-Off Rate with Web Forms

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Vitrium Systems test drives the competition to prove out 95% abandonment rate when using web forms to gate content.

We are getting 100% more leads with docmetrics than with web forms. People feel more comfortable providing information if they have the option of saying no

Vitrium Systems, the leading name in smart document technology for PDF security and tracking, today announced the statistics proving a shocking 95% abandonment rate when using web forms to gate content. The test proves the success a company can have when using the web-based docmetrics application to generate leads and gather readership information.    

Vitrium Systems conducted a split test on their website for 60 days to identify if web forms lead to a significant loss in readership. The results were staggering. They lost 95% of their audience. Less than 5% off all unique visitors actually completed the form and many of the form fills were bogus.

Vitrium turned to docmetrics i.e. ate their own dog food, and the results were mind-blowing. 45-50% of their audience was completing the form and the information was accurate!

Vitrium customers are finding the same results. "We are getting 100% more leads with docmetrics than with web forms. People feel more comfortable providing information if they have the option of saying no," stated docmetrics customer Fard Johnmar, Founder, Envision Solutions. Web forms force prospects into being leads, while docmetrics allows them to qualify themselves by choosing to provide their information.

To read a case study on how a small business uses docmetrics to generate more qualified leads, please go to this link, (http://www.docmetrics.com/Includes/PDFs/CaseStudies/envision_case_study_docmetrics.zip).

About Vitrium Systems and docmetrics:
Based in Vancouver, Vitrium Systems is the leading name in smart document technology for PDF security and tracking. The company was named in Gartner's Cool Vendors in CRM Marketing and Analytics, 2008 report. For more information on Vitrium, visit http://www.vitrium.com/.

Docmetrics is a SaaS solution that transforms PDFs into smart documents featuring PDF analytics technology, which reports detailed real-time data on how readers use and engage with content. Smart PDFs can also feature dynamic forms that report reader responses as and when forms are submitted. For more information on docmetrics, visit: http://www.docmetrics.com/.

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Randa Codron
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