ReachForce Declares January 15th the "Oh $#%@!" Day in Marketing

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Are B2B Marketers Prepared to Deliver Sales-ready Leads in January?

With the economy on a roller coaster, we're all being forced to do more with less. It's more important than ever to analyze and target your lead generation initiatives at the right buyers in the YOUR target market

ReachForce, leading provider of provider of 100% guaranteed role-based contact lists and analytics-based targeting software (SaaS) to laser focus their lead generation initiatives at the right person in the right company, declares January 15th the "Oh $#%@!" day in Marketing.

As the holidays approach, it's typically quiet in the marketing hallways. Everyone is diligently budgeting and planning for the next year. Marketing is evaluating this year's results and busy trying to figure out how to generate more leads from every dollar spent.

But once the holiday haze clears, everyone comes back from the holidays ready to kick off the New Year and sales teams are asking about the leads marketing is delivering to ensure they hit their quota.

This is when the "OH $#%@" moment happens.

Instead of going on about all activities to come, B2B Marketers should be armed and ready with role-based leads to fuel the New Year's marketing programs. ReachForce is helping B2B Marketers identify and define the right businesses and right buying roles in these businesses.

"With the economy on a roller coaster, we're all being forced to do more with less. It's more important than ever to analyze and target your lead generation initiatives at the right buyers in the YOUR target market," said Suaad Sait, ReachForce CEO. "By focusing lead generation efforts on the right companies and the right contacts, B2B Marketers are able to increase greater marketing results, accelerate sales conversions and ultimately drive revenue."

About ReachForce:
ReachForce, Inc. is the leading provider of provider of 100% guaranteed role-based contact lists and analytics-based targeting software (SaaS) that enables B2B companies to laser target their lead generation initiatives at the right person in the right company, every time. By using ReachForce's predictive analytics for targeting the right companies and role based data services for identifying the right buyers, lead generation teams are increasing marketing effectiveness and accelerating sales cycles. ReachForce customers have experienced increased results by 20 to 30 times for every dollar spent on marketing and sales initiatives - maximizing the value of CRM and marketing automation investments. For more information on ReachForce, please visit http://www.reachforce.com .

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Laura Koether
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