Azure Media Enters Joint Venture with Leading Direct Marketing Firm to Merge Data Sources and Create a Comprehensive Direct Mobile Marketing Practice

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Azure Media enters into a joint venture with a leading direct marketing firm to create a direct mobile marketing data source that is FCC complaint. Azure Media is attempting to reinvent the direct marketing paradigm, by modernizing the industry. Azure Media will be appending mobile telephone numbers to lifestyle and demographic data records.

The time has come to modernize direct marketing. Direct marketers can deliver precise promotional offers directly to mobile phone consumers and likewise consumers can easily share their brand preferences or use their mobile phone to locate retail information

Azure Media (http://www.azuremedia.com), the mobile marketing, advertising and strategy firm announces a joint venture with a leading direct marketing firm. The objective of the joint venture is to align the data of the two firms to create the nation's first and fully "scrubbed" and FCC complaint database that appends mobile numbers to important lifestyle and demographic data. Both firms recognize the value of creating a reliable "sanitized" and permission-based direct mobile marketing data source. "The time has come to modernize direct marketing. Direct marketers can deliver precise promotional offers directly to mobile phone consumers and likewise consumers can easily share their brand preferences or use their mobile phone to locate retail information," said Chief Marketing Officer Tamecca Tillard.

"We're not seeking to create another 'list' to sell to marketers and advertisers, instead we are really trying to craft a new and smart advertising and marketing paradigm that leverages mobile technology, computing and interactions. With the emergence of location-based services and a greater array of mobile messaging options, we are on the brink of revolutionizing how consumers get and respond to advertising promotions, shop and identify retailers and brands," said Azure Media CEO, Brian Lisi.

The two firms have agreed to merge their data and embark on launching an aggressive pilot program during the 2008 Holiday season. The planned pilot program will meticulously match records and result in a series of mobile advertising campaigns targeted to consumers that have fully "opted-in" to participate in various mobile marketing programs that offer access to both national and local promotions ranging from deep discounts on products and services and free product samples.

"We hope that this alliance will allow us to unearth valuable information about the 'lifestyle drivers' of mobile phone consumers. Ultimately, we anticipate that in the near future, mobile marketing and advertising will create greater and more evolved social networks between consumers and advertisers where the interdependencies are based on a greater adherence to protecting consumer privacy, providing better values to consumers via dynamic pricing, access to precise product information based on location and the emergence of consumer's monetizing their insights and intelligence," said Chief Marketing Officer, Tamecca Tillard.

About Azure Media:
Founded in 2004, Azure Media is a full service mobile marketing, advertising and strategy firm, headquartered in New York City. Our primary objective is to leverage mobile technologies into engaging marketing concepts and mobile computing applications.

The cornerstone of our technology platform and philosophy is rooted in FIA (Find, Inform and Alert) using three correlating technologies:

  • LBS (Location Based Services)
  • 2-D scanning
  • Mobile Messaging

The mobile concepts devised by Azure Media can be integrated into existing traditional advertising campaigns or implemented as standalone campaigns that target one customer at a time. Azure Media is also the premiere mobile merchandising developers and creators of FIA Touch, an interactive and mobile digital signage solution.

Azure Media is proud member of several trade organizations and development communities including Mobile Marketing Association and an authorized Blackberry Enterprise developer.

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Tamecca Tillard
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