TrialPay Reaches 15 Million Users and 7,500 Merchants

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TrialPay marks yet another record-breaking month by expanding to 15 million users and 7,500 merchants. For two years, TrialPay has boosted online sales for industry-leading merchants across many verticals, including software, online games, retail, subscription services and publishing, by giving customers a compelling way to pay. As a result, the rapidly growing e-commerce payment platform has seen its merchant and user numbers jump by 25 percent.

TrialPay marks yet another record-breaking month by expanding to 15 million users and 7,500 merchants. For two years, TrialPay has boosted online sales for industry-leading merchants across many verticals, including software, online games, retail, subscription services and publishing, by giving customers a compelling way to pay. As a result, the rapidly growing e-commerce payment platform has seen its merchant and user numbers jump by 25 percent.

WinZip, one of TrialPay's earliest merchant partners, can attest to TrialPay's ability to increase online revenue by making its award-winning compression utility accessible to a broader audience. WinZip launched TrialPay as a payment option on its Web site in August 2006, and its immediate success led to further integration with additional touch points, including in-product messaging, seasonal e-mail campaigns and more. TrialPay helps WinZip convert thousands of free trial users into licensed users every month.

"WinZip, the original, award-winning Windows compression utility, has been downloaded hundreds of millions of times, yet like most purveyors of digital goods, WinZip still faces the challenge of converting those who try into those who buy," says Alex Rampell, co-founder and CEO of TrialPay. "TrialPay, the original ad-supported payment platform, helps online companies such as WinZip increase conversions by matching prospective customers with brands that compel them to make a purchase."

TrialPay lets customers pay for products online at more than 7,500 merchant sites by completing one offer from blue-chip advertisers (e.g. sending a holiday bouquet from FTD, signing up for Netflix or buying clothes from Gap). TrialPay uses money from the advertiser to pay for the customer's free product (i.e. WinZip). This unique payment model makes online shopping more enjoyable and affordable for millions of budget-minded consumers--and boosts online sales for thousands of premier merchants.

"A lot of people still think that WinZip is free, but we've always charged a modest fee for an official license," says Craig Kallin, WinZip's Vice President of eCommerce & Marketing. "And this fee allows us to invest in the kind of development activities that result in a robust utility that does more than just basic compression--including industry-leading JPEG compression and photo management. The great thing about TrialPay," Kallin adds, "is that it allows us to offer an alternative payment method so that everyone who wants WinZip can get a fully licensed version. The revenue that we earn from TrialPay helps us continue to develop great new features."

To get WinZip 12.0 Standard for free through TrialPay ($29.95 value), visit http://www.trialpay.com/stores/winzip/winzip?tid=9ahIQIa

To see TrialPay in action and get products from many premier brands for free, visit: http://www.trialpay.com/shop
About TrialPay
TrialPay is the only payment method that increases a customer's willingness to pay. Visa, MasterCard, PayPal and other standard payment options process transactions but they do nothing to boost sales. TrialPay entices shoppers to complete their purchase by giving a 2-for-1 with every transaction. Shoppers get their original product for free by completing one offer from blue-chip advertisers. With TrialPay, everyone wins: merchants make more sales from their current traffic, advertisers acquire new customers on a pay-for-performance basis and shoppers get a free product with every purchase.

TrialPay works with more than 7,500 premium merchants, including McAfee, The Wall Street Journal, Skype, Match.com and other industry leaders in software, games, publishing, online services and retail. TrialPay currently has more than 15 million registered users and offers 2,000 ways to pay by transacting with name-brand advertisers. For more information, visit http://www.trialpay.com.

About WinZip
WinZip can be used to extract the contents of this and other Zip files that you download from the Internet or receive as e-mail attachments. In addition to basic zipping and unzipping, features of WinZip include tight integration with Windows Explorer, support for most Internet archive formats, advanced AES encryption, and much more. Please visit the WinZip web site at http://www.winzip.com/wzt.htm for more information about WinZip and to download a free evaluation version.

Founded in 1991, WinZip Computing was acquired by Corel Corporation in 2006. WinZip Computing continues to offer the world's most popular Zip utility for Windows®, WinZip, along with WinZip® Self-Extractor and WinZip® E-Mail Companion. Download links and more detailed product information are available on the WinZip web site at http://www.winzip.com.

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Lisa Contoyannis
TrialPay
(650)-318-0000
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Nikki Festa
fama PR
617-758-4175
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