Newspapers recognize the consumers' shift to a mobile lifestyle and have begun adopting mobile technology to retain and recover advertising dollars
Woodland Hills, CA (PRWEB) December 2, 2008
With newspaper companies nationwide searching for innovative ways to increase revenue, create new value, and maintain relevance in an increasingly interactive world; Gumiyo, the nation's leading mobile marketing and technology provider, today announced the release of a powerful new suite of online tools that enable newspapers to offer rich Mobile Web and SMS campaigns to advertisers. The mobile marketing solution lets advertising departments construct entirely new revenue streams that fit seamlessly within their existing ad sales business, regardless of circulation size.
"Newspapers recognize the consumers' shift to a mobile lifestyle and have begun adopting mobile technology to retain and recover advertising dollars," said Rich Abronson, vice president of marketing for Gumiyo. "It's a natural evolution of the printed page."
Gumiyo's Mobile Ready Platform can be privately labeled and integrated directly into a publication's existing ad sales business, providing in-depth, interactive, and media-rich content that is linked to the advertiser's display and liner ads. The platform can also mobilize a paper's classifieds section by delivering matched listings to on-the-go consumers, and creates additional opportunities to engage those consumers beyond the printed page. Combinations of its unique engagement tools keep local consumers and advertisers connected and communicating.
The Gumiyo platform is a proven mobile marketing solution in the retail automotive and real estate markets, two of the leading advertising sectors for the newspaper industry. Several large metropolitan and small-town newspapers are successfully deploying the platform for these sectors, as well as for retail advertisers and employment listings.
"All newspapers are looking for the same exact formula - instant value for advertisers and readers, fast and simple deployment and, most importantly, positive ROI from day one," said Abronson. "The Gumiyo Mobile Ready Platform is a low cost, easy to implement solution that can immediately begin generating results and revenue."
About Gumiyo (http://www.gumiyo.com):
Gumiyo connects small and medium-sized businesses with consumers in the mobile space and facilitates their real-time conversation. By seamlessly integrating a mobile presence into an overall marketing and merchandising strategy through SMS, MMS, and the Mobile Web; partners and advertisers can dramatically increase the number of interactive touchpoints with their customers anytime and from anywhere. As one of the earliest entrants in the field of mobile classifieds, mobile merchandising, and mobile marketing solutions; Gumiyo has built a reputation for expertise in mobile-based programming and content development.
The Gumiyo Mobile Ready Platform takes advantage of the unique capabilities of today's mobile handsets with an eye toward future innovations in the industry. Comprised of a flexible suite of tools, the Gumiyo Mobile Ready Platform is a turnkey solution enabling nearly any business to launch a mobile presence, merchandise inventory and listings to mobile phones, and run mobile marketing campaigns.
As a private label solution, the Gumiyo platform powers a number of offerings in the retail automotive, real estate, and printed publications industries.