London, UK (PRWEB) December 4, 2008
Recently Jacques Rogge, the President of the International Olympic Committee, perfectly expressed the growing concern that the western lifestyle of most children is leading to a unique pandemic: that of obesity.
"If not addressed" wrote Rogge in a recent newspaper article, "[it] will have consequences for ourselves and our children more long-lasting than our current [economic] difficulties."
Indeed the UK Department of Health has recently reported some very alarming figures in terms of overweight children. The survey claims that less than a third of young children are sufficiently active, with one in six being categorised as obese. Statistics such as these are less and less abnormal, and the message is clear: sedentary lifestyles mixed with increased fast food intake are creating a huge health risk for western children.
As a joint response to both this threat and the continued popularity of their family camping holidays, Canvas Holidays have teamed up with in2action (active leisure specialists) to create "Canvas Family Extra". This is an all new activity programme focused around high-energy and high-impact activities being integrated into their current family camping holiday offers.
The thought of an active camping holiday may not seem enjoyable to some at first glance. The most common image conjured up would be of a mud slicked, one person tent with drill sergeant PE instructors yelling at campers to get up in the pre-dawn rain. With Canvas this couldn't be further from the truth. The company caters for those who like a luxury experience mixed with an enjoyment of the outdoors and nature. After forty years of perfecting luxury camping holidays, Canvas are bringing this knowledge and experience to family health and wellbeing.
"Our family camping holidays are already hugely popular," says Paul Carter, Canvas's Managing Director. "With the introduction of 'Canvas Family Extra', we hope to expand this success, energising families while creating enjoyable camping holidays."
Canvas clearly sees the need for this kind of action, and it makes sense from both a business and Corporate Social Responsibility point of view. "The scheme has two mains aims," says Carter. "Firstly, to cater for the increased demand for fun, stimulating, active and engaging family camping holidays abroad. And secondly, to work with in2action to get children energised, away from the television and into energetic activities."
Family involvement is crucial in creating an exercise routine, which in itself is essential in fighting lethargy and therefore obesity. Studies have shown that leading by example and taking part in your child's exercise routine will pay dividends in their continued health. Starting on your family camping holiday is a great way to engender the idea that regular exercise is enjoyable and fun. It's the perfect first step to healthier, happier children.
About Canvas Holidays
Canvas Holidays was the first tour operator to offer package camping holidays to Europe over 40 years ago, and today is one of the UK's leading camping and outdoor-living tour operators with over 100 sites across 9 European countries including France, Italy, Spain, Austria, Switzerland, and Holland..
For more information, please contact Barbara Murray
12 East Port
0845 268 0909