Launches Dreamsearcher™ Contest to Help Baby Boomers Take First Steps toward Their Dream in the New Year

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Winners to receive customized Dreamsearcher Report by former New York Times Research Director. Contest runs through March 15, 2009. A Dreamsearcher Report is a detailed resource guide that assists baby boomers in solidifying next steps to reach their specific goal -- whether it's related to a dream job, a new lifestyle, a hobby or other passion. (, a content-rich social networking site for people ages 45-65+ who are exploring or pursuing new adventures and interests, today announces the launch of a promotional contest to win a customized Dreamsearcher™ Report. A Dreamsearcher Report is a detailed resource guide that assists baby boomers in solidifying next steps to reach their specific goal. Each customized report is unique and includes the most pertinent information and suggested resources - whether the dream is related to a career, lifestyle, hobby or other passion.

The contest runs now through March 15, 2009 and is open to members and site visitors aged 45-65+. The contest may be entered at by submitting a specific dream. Every two weeks during the contest, will select the best dream submitted. Each winning report through the Dreamsearcher Contest will be emailed to the winner and published on Sample reports are available on's Dream Library and include topics such as: participating in an archeological dig, breeding/raising golden retrievers and growing olives and making olive oil in Italy.

"We're excited to offer this opportunity to our Boomster community," said Gail Ross, co-founder of "The Dreamsearcher Contest will provide the winners with a road map to accomplish their dreams, and everyone who enters will gain the benefit of writing down their dream, an important first step in the process of actualizing it."

Barbara Oliver, formerly the director of research at the New York Times, serves as "Dream Actualizer" at and will create each customized report. Oliver has 30 years of experience in information services and research. As director of research at the New York Times, she managed the research desks and editorial library for one of the world's preeminent newspapers, working with the New York Times' many bureaus, multimedia organizations and the International Herald Tribune.

"With the increasingly overwhelming amount of information available today, especially on the Internet, it takes a well-honed ability like Barbara Oliver's to find and separate the useful and reliable information from the useless or merely entertaining," added Ross., launched in October, 2008, was birthed by baby boomers Dr. Gail Ross and Steve Campus after a discussion about the need for relevance and practical "how to" resources for baby boomers pursuing new ventures, adventures and interests. Ross, a Harvard University graduate who has worked as a psychologist for 25 years, and Campus, a New York City businessman, visualized the idea of Dreamsearcher™ early on in their planning of a boomer-specific network. It was their desire to facilitate proactive research of new careers, passions, hobbies or skills among those individuals seeking to pursue something new.

Founded specifically for people ages 45-65+, is a content-rich social networking site for baby boomers who are exploring and pursuing new ventures, adventures and interests. features practical content for those making or considering a life transition, which may include career, volunteer work and other pursuits. Online events and networking components connect members with each other, as well as provide access to experts and professionals who can help members achieve their goals. For more information and a free membership to the site, visit

Media Contact:
Kelly Kirkendoll Shafer
Shafer Communications


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