Mobile marketing has quickly become a powerful tool for brands to break through the clutter of traditional media channels to reach and engage their consumers where other media fall short
Los Angeles, CA (PRWEB) December 4, 2008
As a part of Ubisoft's integrated media campaign to promote the arrival in stores of Rayman Raving Rabbids TV Party, Ubisoft and its interactive agency partner, Liquid Advertising, selected Briabe Media to provide mobile marketing services via user generated Raving Rabbids ringtones.
To date, Ubisoft's Rayman titles have sold more than 22 million units worldwide due to their unique ability to reach all ages and demographics through their family-friendly, innovative game play mechanics. Recognizing the increasing popularity of ringtones and other mobile media among its target audience, as well as a their willingness to integrate their favorite brands into their mobile lifestyles, Ubisoft decided to extend this latest promotional campaign onto the mobile phones of Rayman fans. Game fans simply go to the campaign website, follow the instructions to build their own whacky Rayman Rabbids ringtone, provide their mobile information and Briabe Media does the rest.
"Mobile marketing has quickly become a powerful tool for brands to break through the clutter of traditional media channels to reach and engage their consumers where other media fall short," said Briabe co-founder and CEO, James Briggs. "As a leader in custom mobile marketing solutions for promotional campaigns, we are extremely pleased to provide Ubisoft an innovative mobile campaign that differentiates its brand from the clutter of competitors at a time when more and more brands are seeking innovative marketing solutions that closely reflect how their target customers are getting their information and making decisions. Consumers love to personalize their mobile phones and ringtones are their favorite personalization tool."
About Briabe Media, Inc.
Briabe Media is a full service, multicultural mobile marketing agency founded in 2005 by an experienced leadership team that has been connecting brands and consumers via interactive media for more than a decade. Our mission is to help marketers expand their reach by leveraging mobile platforms to deliver unique, engaging branded interactions. Briabe Media's campaigns complement brands' existing marketing efforts and bolster the success potential by delivering the right message, to the right consumer at the right time.
Briabe Media, Connecting Your Brand With The Well Connected!
ben.bartlett (at) briabemedia.com